"10 Worldcons for 9,900 Won"… GS25's 'More is Better' Discount for Peak Season

Customized Discounts for Heatwave and Vacation Periods
World Cone at 990 Won with Maximum Discount
Iced Americano Also at 900 Won

GS Retail's convenience store GS25 announced on the 31st that it will run the 'Dadaikseon' promotion for one month in August, the peak sales season.

The Dadaikseon promotion is an event concept that provides greater discount benefits in real-time to customers who purchase larger quantities. It was planned to boost sales in August, considered the peak season in the convenience store industry, and to ease customers' financial burdens.

GS25 is launching the 'Dadaikseon' promotion in August as a peak season strategy, offering greater discounts the more you buy.
[Photo by GS Retail]

This promotion features key discounted products such as ice cream, beer, and snacks, which see a surge in demand during the hot weather, international sports events, and vacation/school break periods.

GS25 offers up to 55% discount benefits on 76 types of ice cream, including popular summer items like World Cone, Melona, and Patbingsu. Depending on the number of items purchased, tiered discounts are applied: ▲30% off for 3 or more ▲50% off for 5 or more ▲55% off for 10 or more. For example, buying 10 World Cones grants a 55% discount, allowing purchase at 9,900 KRW. This equates to 990 KRW per item, which is said to be the lowest price nationwide.

Additionally, GS25 launched three types of Real Price Bars (banana, mango, melon), ice cream products priced at an ultra-low 500 KRW. Furthermore, GS25 exclusively offers a 40% discount on all H?agen-Dazs products.

In line with international sports events, a liquor promotion called the 'Imported Beer 5-can QR Event' is underway. Customers who purchase 5 or more cans of imported beer receive an additional 500 KRW discount per can. This event runs until the 11th. With the discount applied, 5 cans of imported beer can be purchased for 12,500 KRW.

For customers preparing for long-distance travel during the peak vacation season, GS25 planned half-price partnership events such as ▲up to 40% off on 20 popular snacks (when purchasing 5) ▲three types of iced Americano starting at 900 KRW.

A prize event is also being held. The top 25 customers who most frequently use four services of the GS25 app 'Uri Dongnae GS'?▲GS Pay payment ▲pre-order ▲convenience store delivery ▲convenience store pickup?will be selected to receive gold, silver, and bronze commemorative coins as prizes. Additionally, six official commemorative coins for the 'Paris 2024 Olympics' will be sold via the Uri Dongnae GS app's pre-order service.

Lee Jeong-pyo, head of GS Retail's O4O division, said, "Based on the customer-first value, we have newly introduced the Dadaikseon promotion to provide more benefits. We will lead differentiated marketing unique to GS25 by strengthening O4O through the Uri Dongnae GS app and quick commerce services, easing customers' shopping burdens and maximizing franchise sales, thereby presenting a new paradigm for convenience store events."

This content was produced with the assistance of AI translation services.