Hyundai Construction, Hillsstate Brand Collaboration Abundant for Summer Vacation Season

Collaboration with Lifestyle Leading Brand
Expanding Hillstate Brand Experience Opportunities for Summer Vacation Season

Hyundai Construction collaborated with the global outdoor brand 'Helinox' to apply the Hillstate 'Gen Z Style' to camping gear. (Photo by Hyundai Construction)

Hyundai Construction announced on the 30th that it will expand differentiated brand experience opportunities for customers through collaborations with lifestyle-leading brands in various fields to mark the summer vacation season.

With the start of the vacation season, Hyundai Construction introduced camping gear applying the Hillstate ‘Gen Z Style’ through a collaboration with the global outdoor brand ‘Helinox’.

The collaborative products will be first unveiled at the ‘2024 Incheon Pentaport Rock Festival’ and will be offered through various events.

Hyundai Construction, which provides convenience services called ‘Hills 3 Types (Hills Welcome Kit, Hills Welcome Meal, Hills Tools)’ for Hillstate residents, has launched a summer limited edition goods set called the ‘Hills Summer Kit’.

The ‘Hills Summer Kit’ consists of a beach towel, mesh bag, and water bottle, and can be used for various purposes ranging from everyday activities such as exercise and walking to leisure activities like water play and picnics.

The ‘Hills Summer Kit’ will be given to residents during pre-inspection visits and to customers visiting model houses such as ‘Hillstate Lake Songdo 5th Phase’ and ‘Hillstate Doan River Park,’ as well as through events across various channels.

Various collaborations providing Hillstate brand experiences extend beyond goods to offline events. Hillstate will participate as an official sponsor in the ‘2024 Incheon Pentaport Rock Festival,’ held for three days from August 2 to 4, operating customer brand experiences and various event programs.

At the Pentaport venue, a ‘Hillstate Town’ is set up. Facilities applied in actual Hillstate complexes are installed here. Additionally, customers who take certification photos at the 8-meter-high high-rise tower photo zone ‘Hillstar Tower’ will be provided with photo printing services.

Furthermore, the ‘Hillstate Shelter,’ where visitors rest, features an H Weaving Bench made using 3D technology from recycled plastic to provide a resting place, and various customer experience programs such as photo zones and games will be showcased.

This content was produced with the assistance of AI translation services.