Saemaeul Geumgo Central Association Launches 'Green MG' Campaign Promoting Eco-Friendly Management Practices

Promotion of Eco-Friendly ESG Campaign
"Leading the Realization of Environmental Values"

The National Credit Union Federation of Korea (Saemaeul Geumgo Central Association) announced on the 29th that it is actively promoting an eco-friendly, practice-oriented ESG (Environmental, Social, and Governance) campaign in which employees and customers can participate together through its ‘Green MG’ strategy.

First, on May 25th, to celebrate the 61st anniversary of Saemaeul Geumgo’s founding, the organization launched the ‘Green MG Walking Day’ campaign, a step donation event encouraging daily walking practice.

Previously an internal event involving only Saemaeul Geumgo employees, this year it was expanded to include the entire nation, resulting in a total participation of 17,000 people. As a result, the target donation of 1 billion steps was exceeded, and 100 million KRW will be provided to cover knee artificial joint surgery costs for 61 elderly individuals in need.

Additionally, on June 17th, in observance of World Refill Day, Saemaeul Geumgo conducted the ‘Refill for My G’ campaign for sustainable growth and environmental protection. The two-week campaign targeting employees saw participation from 1,011 employees (1,875 cases). The campaign was conducted in a challenge format where participants uploaded proof of using personal tumblers, with each submission granting a chance to win a prize, and tumblers were awarded as part of this practice-oriented campaign.

Moreover, since opening an in-house caf? in May, Saemaeul Geumgo has encouraged voluntary use of tumblers by offering up to a 25% discount when employees use their own tumblers or personal cups at the caf?.

A representative from Saemaeul Geumgo Central Association stated, "Since 2021, based on the United Nations (UN) Sustainable Development Goals (SDGs), we have been expanding our social responsibility efforts through the social contribution value system of Green MG, Social MG, Human MG, and Global MG, extending our commitment to environmental and local community economic sectors." They added, "We will continue to develop various eco-friendly, practice-oriented campaigns to take the lead in realizing environmental values."

This content was produced with the assistance of AI translation services.