Gyeongbuk Cosmetics Companies Sign $3.58 Million Export Deals at Cosmoprof Las Vegas, North America's Largest Beauty Expo

As part of its initiative to foster the beauty industry, Gyeongbuk Province participated in the '2024 Las Vegas Cosmoprof,' held in Las Vegas, USA, from the 23rd to the 25th. During the three-day event, the province conducted 125 export consultations totaling $8.09 million and achieved onsite export contracts worth $3.58 million.

The '2024 Las Vegas Cosmoprof,' now in its 21st year, is recognized as one of the world's top three Cosmoprof exhibitions and the largest B2B beauty expo in North America.

A company from the Gyeongbuk region participating in the 2024 Las Vegas Cosmoprof is conducting export consultations with buyers.

This year, more than 1,100 companies participated, showcasing products and technologies across various sectors including makeup, skincare, and hair care.

Gyeongbuk Province set up a joint exhibition booth for local companies to support their participation. This is part of the province's 'K-Beauty Industry Domestic and Overseas Marketing Support Project,' which, starting this year, has expanded its focus from Asia to include Europe and the Americas to support the export of beauty products from the Gyeongbuk region.

The joint booth featured six outstanding companies selected from a public contest targeting cosmetics and beauty device companies in Gyeongbuk Province.

The selected companies were Gopa Co., Ltd., JLabs Co., Ltd., DHU Medicos Co., Ltd., Alaska Dream Co., Ltd., Korea BNC Co., Ltd., and Pogonia Co., Ltd.

Korea BNC Co., Ltd. signed a $500,000 sample order contract for lip products with a North American beauty distributor and a $3 million annual exclusive supply contract with a drugstore chain.

Gopa Co., Ltd. achieved the distinction of being selected as one of four finalists in the hair category of the Cosmoprof Awards for its hair cleansing toner, which recognizes the best products based on innovation and brand growth. This selection, based on a review of technology, innovation, and product story among global beauty brands, is a testament to the company's internationally recognized product quality.

Additionally, Pogonia Co., Ltd. signed an export contract worth approximately $20,000 for shampoo and treatment products with a Russian company. Alaska Dream Co., Ltd. secured export contracts for sun care and foam cleanser products worth $35,000 with a Vietnamese company and $25,000 with a Singaporean company.

Meanwhile, Gyeongbuk Province also supported the participation of six beauty companies in InterCHARM Korea, held at COEX from the 24th for three days, resulting in 124 export consultations totaling $650,000. Participating companies included Biocelec Co., Ltd., Noav, Tov Co., Ltd., Parkgabun, Mijin Cosmetics Co., Ltd., and Mediway Korea Co., Ltd.

A businessperson from the Gyeongbuk region participating in the 2024 Las Vegas Cosmoprof is enthusiastically explaining products to visiting buyers.

Following the exhibition support, 35 buyers from 14 countries (including Russia, Canada, and Japan) who attended InterCHARM Korea were invited for a dedicated export consultation event with 30 beauty companies from Gyeongbuk Province. A total of 88 export consultations worth $10.24 million were conducted, and JLabs Co., Ltd. signed a $100,000 export contract for basic cosmetics with a North American cosmetics distributor.

Lee Jungwoo, Director of Meta AI Science at Gyeongbuk Province, stated, "Through this exhibition, we have once again confirmed the competitiveness and excellence of Gyeongbuk beauty companies," adding, "We will provide the utmost support for the successful global expansion and solid growth of our beauty companies."

This content was produced with the assistance of AI translation services.