Daejeon Kkumdori Taxi Wins Brand of the Year Award

Official Brand Award Emblem Available for One Year
Additional Kkumdori Wrapping on 1,000 KakaoT Blue Taxis

Daejeon City's 'Kkumdori Taxi' won the grand prize at this year's Brand Awards ceremony hosted by the Korea Broadcasting and Newspaper Association. / Daejeon City

Daejeon City announced that "Kumdori Taxi" won the Grand Prize in the City Brand category at the Brand of the Year Awards ceremony, organized by the Korea Broadcasting Newspaper Association, held on the 25th at the Grand Ballroom of The Plaza Hotel in Seoul.

"Kumdori Taxi" was selected as a candidate in a consumer survey conducted last April, then went through the application and evaluation process in June, and finally received the Grand Prize after the final review by a panel of 10 experts from academia and industry in July.

With this award, "Kumdori Taxi" is now authorized to use the "Brand of the Year Official Emblem" for one year.

"Kumdori Taxi" features Daejeon's representative character, Kumdori (Kumssi Family), as a wrapping design on the taxi’s roof light and sides.

Last April, a demonstration event was held at Nammun Square in Daejeon, showcasing 10 taxis wrapped with the Kumdori (Kumssi Family) character, which received an enthusiastic response from citizens.

The city plans to additionally wrap 1,000 Kakao T Blue taxis with the Kumdori design in the future.

The city is also in the process of replacing the 30-year-old taxi roof lights on 2,000 individual taxis with Kumdori roof lights. The new lights feature a design of Kumdori (Kumssi Family) riding a UFO, symbolizing Daejeon as a city of science.

Choi Jongmoon, Director of Daejeon City's Transportation Bureau, said, "Winning the Brand of the Year award for Kumdori Taxi has further enhanced the value of our city brand. We hope the fun and creative Kumdori Taxi will continue to receive much love and support from citizens and also provide significant help to the struggling taxi industry."

This content was produced with the assistance of AI translation services.