Even Apartment Commercial Areas Benefit from Halo Effect... Interest in 'Cheonan Geukdong Starclass The First Commercial Area'
- Commercial spaces developed alongside previously sold-out complexes attract strong interest due to proven popularity
- Commercial properties with excellent locations and solid demand show stable and high profitability, making them popular
Commercial spaces developed alongside apartment complexes with excellent sales performance are gaining attention. This is because commercial spaces whose locations have been verified through apartment sales are also selling well.
The advantage of securing a large fixed demand from residents in large apartment complexes with over 1,000 households seems to be attracting investors to commercial spaces within these complexes.
In fact, in the recent commercial space sales market, the 'Geomdan Jeil Punggyeongchae Phase 4 Commercial Space' in Geomdan New Town, Incheon, and the 'Dalseo SK View Commercial Space' in Dalseo-gu, Daegu, each house fixed demand from large apartment complexes with 1,048 and 1,169 households respectively. Due to reasonably priced sales compared to surrounding areas, demand surged, leading to rapid sellouts in a short period.
The reason why commercial spaces developed alongside complexes that quickly sold out were popular is fundamentally because they have a fixed backing demand, and they possess excellence in terms of location and product quality, making the investment risk relatively low and the returns stable, which attracted investors.
In particular, apartment commercial spaces located in gateway commercial districts are gaining even higher popularity. In addition to existing fixed demand, they can secure abundant floating populations, resulting in high rental income and high future value. Moreover, since the commercial district quickly forms in line with the apartment move-in period, vacancy rates are low, attracting investors' interest.
Meanwhile, commercial spaces within complexes with proven popularity are being supplied this month, drawing high interest from investors. The commercial space within the ‘Cheonan Geukdong Starclass The First’ complex, which can monopolize the stable demand of 1,225 households and has a high potential to absorb various floating populations nearby, is the main focus.
‘Cheonan Geukdong Starclass The First’ consists of 10 buildings from basement level 2 to ground level 29, with a total of 1,225 households of exclusive areas 59, 74, and 84㎡, and is scheduled for move-in in October 2024. Among these, 24 out of 27 commercial units on the 1st and 2nd floors within the complex will be sold this month.
This complex received high attention during its 2021 sales, recording the highest subscription competition rate of 18.96 to 1 in the first priority local area, achieving excellent results.
The commercial spaces within ‘Cheonan Geukdong Starclass The First’ not only have a fixed demand from 1,225 households but are also expected to benefit from the formation of a large residential town through surrounding development, potentially enjoying a backing demand of about 16,000 households in the future.
It is especially located in a very advantageous position for securing floating populations, maintaining high interest. It forms a gateway commercial district as Cheongsu Elementary School and its affiliated kindergarten are about a 5-minute walk away, meaning young children pass by daily. Additionally, Gaon Middle School, Cheongsu High School, and Cheonan Jeil High School, covering all age groups, are within walking distance, making it likely that the commercial district will form due to commuting students. Furthermore, large distribution facilities such as Homeplus, E-Mart, and Shinsegae Department Store are nearby, which is expected to create positive synergy with already established local commercial spaces, enhancing future value.
Also, since it is close to Cheongsu Administrative Town, where various public institutions are located, it is considered advantageous for securing abundant backing demand based on workers and visitors. Moreover, with Cheongsu Forest Park, Cheongsu Lake Park, Wonseong Stream, and Cheonan Stream nearby, it is highly likely to attract various floating populations such as visitors, and the pleasant environment created by the surrounding abundant green spaces stands out.
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‘Cheonan Geukdong Starclass The First’ is located in the Pungse-ro area, Dongnam-gu, Cheonan-si, Chungnam Province, and detailed information about move-in and sales can be obtained at the sales promotion center on the 1st floor of the commercial space within the complex.
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