Chungju Man Appears at Convenience Store... GS25 Launches Two Chungju Apple Desserts

GS Retail-Chungju City Collaboration Project's First Outcome
Featuring Officer Kim Seontae on Packaging
Utilizing Chungju Specialty Apples...Expecting Regional Win-Win

GS Retail's convenience store GS25 announced on the 17th that it will launch two desserts collaborated with Chungju Man, 'Chungju Man Apple Donut Choux' and 'Chungju Man Apple Cream Tteok,' in partnership with Chungju City, Chungcheongbuk-do, on the 19th of this month.

This collaboration is the first result of the business agreement signed in May between GS Retail and Chungju City to create synergy. Through this agreement, Chungju City aims to promote regional development and enhance its image, while GS Retail expects to boost store sales with differentiated products.

'Chungju Man' Kim Seontae, a public officer, is posing while holding two desserts (Chungju Man Apple Donut Choux, Apple Cream Rice Cake) presented in collaboration with GS25.
[Photo by GS Retail]

The newly released products utilize apples, a local specialty of Chungju City. At the same time, they feature the image of 'Chungju Man,' the city’s mascot, represented by Kim Seontae, a public official, along with humorous phrases. The packaging reflects Kim Seontae’s unique 'B-grade sensibility,' which creatively promotes Chungju City as a public relations officer.

Looking at the product features, the 'Chungju Man Apple Donut Choux' (2,500 KRW) breaks away from the traditional round choux shape and is made in the form of a misshapen donut. It combines soft choux pastry with apple cream. The 'Chungju Man Apple Cream Tteok' (3,300 KRW) is filled with apple cream inside the rice cake, and its surface is sprinkled with red powder reminiscent of apples.

Both parties will also conduct promotional activities through YouTube channels. A video featuring Kim Seontae visiting GS25 stores to promote the collaboration products and various episodes has been produced. These videos will be simultaneously released on Chungju City’s official YouTube channel 'ChungTV' (760,000 subscribers) and GS25’s official YouTube channel 'Irionora' (1,030,000 subscribers).

GS25 expects this collaboration product launch to contribute to expanding the market for local specialties and plans to donate a portion of the sales proceeds to local farms in Chungju City.

GS25 anticipates that these products will be popular among fun (FUN) consumers who seek enjoyment and fun in their purchases. Starting with this collaboration, GS25 plans to develop additional products with Chungju City and expand collaborations with other regions.

An Jinwoong, Manager of GS Retail’s Product Strategy Team, said, "We have established a new ESG (Environmental, Social, and Governance) win-win model between distribution and local communities with Chungju City, which owns Chungju Man, to positively impact regional development. We will continue to explore additional product development and new cooperation methods to realize regional economic growth and customer satisfaction."

'Chungju Man Apple Donut Shoe' (left) and 'Chungju Man Apple Cream Rice Cake', a collaboration between GS25 and Chungju Man Officer Kim Seontae.
Photo by GS Retail

This content was produced with the assistance of AI translation services.