World-OKTA Supports the Establishment of Overseas Business Centers

MOU for Export Expansion of Related Industries with KOCCA
Promoting Export Activation through K-Content Information Exchange

On the 4th, the Korea Creative Content Agency (KOCCA) signed a business agreement with the World Federation of Overseas Korean Traders Associations to expand exports of related industries through K-content. Based on the global popularity of K-content, they plan to activate the overseas expansion of domestic consumer goods, services, and other industries.

The main points include the exchange and utilization of K-content information, promotion of export activation projects, and development of cooperative projects and information exchange between overseas bases. KOCCA will focus on fifteen overseas business centers to kick off the project. An official stated, “We plan to operate fifty centers by 2027, including new ones to be established this year in Singapore, India, and Spain.”

For overseas business centers to fulfill their roles, in-depth information gathering and the establishment of key networks locally are necessary. The World Federation of Overseas Korean Traders Associations possesses the information and networks to support rapid settlement. It is a corporation with 150 branches in seventy-one countries. About 7,000 CEOs of Korean diaspora companies are active members, providing a very high level of understanding of each country’s market.

Cho Hyun-rae, president of KOCCA, said, “We aim to lay the groundwork for expanding exports of consumer goods and others based on exchanges between the overseas bases of both organizations,” adding, “We will successfully establish the newly created overseas bases through close cooperation.”

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