"LG Electronics Employee Frustrated, Ready to Donate Entire Salary... Company Steps In"

'Automatic Donation of 1,000 Won Per Subscriber' Gains Attention
Company Considers Support as Monthly Donations Reach 10 Million Won

An LG Electronics employee who pledged to donate through an in-house donation kiosk as a YouTube subscriber count pledge is facing the prospect of donating over 10 million won per month, prompting the company to consider support.

"Automatic deduction of 1,000 won per subscriber from salary" pledge leads to subscriber surge from 38 to 10,000

Choi Jeong-hyun, a senior at G Electronics who runs the YouTube channel 'MZ Jeonja,' has pledged to donate 1,000 won per subscriber. [Image source=YouTube MZ Jeonja capture]

Earlier, Choi Jeong-hyun, a senior employee at LG Electronics who runs the YouTube channel 'MZ Electronics,' posted a video on the 4th pledging to donate 1,000 won per subscriber using the in-house donation kiosk. Without consulting his wife, he stated in the video description, "I hope many subscribe, and I will post proof of donations." As the video gained attention, the channel's subscribers exploded from just 38 at the time of posting to over 10,000 by the 10th. To fulfill his pledge, Choi now faces the need to donate more than 10 million won.

As the situation showed signs of spiraling out of control, Choi expressed his surprise on the YouTube community on the 8th, saying, "I didn't expect things to get this big." He said he would tally the subscriber count until 11:59 PM on the 10th, one week after posting the video, and requested help, stating, "If it gets too far from my salary, it will be difficult to handle alone." Choi also created shorts videos depicting his difficult situation, including one where he drew dark circles under his eyes and portrayed a homeless person squatting in front of Seoul Station, pleading, "My wife caught me. Please unsubscribe."

Choi Jeong-hyun, a senior staff member at G Electronics who runs the YouTube channel 'MZ Jeonja,' created a video asking subscribers to cancel their subscriptions as the number of subscribers exploded due to his pledge to donate 1,000 won per subscriber, causing the donation amount to grow significantly. [Image source=YouTube MZ Jeonja capture]

"Donation started with good intentions, shouldn't be a burden"… LG Electronics steps in, discussing grounds and specific support measures

On the 10th, LG Electronics announced that it is reviewing support measures to ensure that Choi’s goodwill donation does not become a burden. An LG Electronics official said, "Once the donation scale is finalized, we will look for appropriate ways to use it," adding, "We are discussing the grounds for support and specific plans."

On the same day, Choi posted a shorts video bowing deeply with a message saying, "Thank you for 10,000 subscribers in one week." In the comments, he expressed gratitude to family, company, business partners, the Red Cross, and friends. Regarding the company, he said, "If you’re going to make a mistake, make a big one. Company executives have also contacted me a lot to help ensure this does not become a personal burden."

Meanwhile, last month LG Electronics installed donation kiosks to promote a culture of giving in daily life, enabling employees to easily and conveniently participate in sharing activities. The kiosk screen provides stories and usage plans related to families in crisis, children suffering from food insecurity, injured firefighters, and more. Employees can donate by tapping their ID cards on the kiosk without any limit on the number of donations.

This content was produced with the assistance of AI translation services.