"Lower Car Temperature with Cooling Film" Hyundai Motor and Kia Showcase Advanced Technology at Cannes International Advertising Festival

Hyundai Motor Company and Kia introduced their nano cooling film technology, which lowers the interior temperature of vehicles when applied to glass, at the world's largest international advertising festival on the 20th (local time).

On the 21st, Hyundai Motor Company and Kia held a solo seminar under the theme "The Magic of Technology: 5 Ways to Spread Technological Power" at the world's largest international advertising festival, 'Cannes Lions 2024.' This is the first time an automaker has been invited to present at an official seminar at the Cannes International Advertising Festival focusing on technology.

The Cannes International Advertising Festival began in 1954 and is now in its 71st year. Every year, more than 25,000 works are submitted from over 90 countries worldwide, making it a festival that attracts the attention of the global marketing industry and consumers.

Immin Jae, Principal Researcher of the Energy Device Research Team at Hyundai Motor Company and Kia (photo left), and Sapan Kadir, Creative Director of the agency implementing the "Made Cooler by Hyundai" campaign, are presenting [Photo by Hyundai Motor Company and Kia].

At the seminar, Minjae Lee, a principal researcher from the Energy Device Research Team at Hyundai Motor Company and Kia, who was responsible for developing the advanced radiative cooling material nano cooling film, was the speaker and focused on presenting about the nano cooling film. When this film is applied to vehicle glass, it can lower the interior temperature by more than 10 degrees Celsius during summer without darkening the glass. As a result, it significantly reduces the energy consumption required to cool the vehicle interior.

Last April, Hyundai Motor Company conducted the "MADE COOLER BY HYUNDAI" campaign in Pakistan, where tinting is legally prohibited, by providing transparent nano cooling films free of charge to about 70 drivers. Through this presentation, Hyundai shared the results and local responses of the campaign conducted in Pakistan while emphasizing Hyundai's brand vision of "Progress for Humanity."

A Hyundai Motor Company and Kia official said, "We are honored to introduce the technology we are developing and the company's efforts to advance humanity at the most prestigious international advertising festival," adding, "We will continue to invest in and research advanced technologies for future generations, not just focusing on immediate profits."

This content was produced with the assistance of AI translation services.