LG Electronics' "Life’s Good" Campaign Surpasses 1.2 Billion Views on SNS in Just 3 Weeks

SNS Algorithm Utilization Positive Content Spread Campaign
21,000 Participants Including Global Influencers in Just 4 Days

LG Electronics is accelerating the spread of positive influence through its global campaign 'Life’s Good.' The campaign carries a message encouraging people to experience a better life with an optimistic attitude.

Jo Joo-wan, CEO of LG Electronics, is handing over goods engraved with the brand slogan to an employee at the "Filling Your Day with a Smile" brand campaign event held on the 20th at the LG Twin Towers in Yeouido, Yeongdeungpo-gu, Seoul.
[Photo by LG Electronics]

On the 21st, LG Electronics announced that its 'Filling Social Media with Smiles' campaign, which spreads positive content online through algorithms and was launched on SNS platforms such as YouTube and TikTok on the 29th of last month, surpassed 1.2 billion views within three weeks.

LG Electronics stated that it is expanding positive influence on social media through videos produced in collaboration with global influencers.

LG Electronics is also running an SNS challenge where participants upload their own photos using a hand heart filter applying the Life’s Good brand slogan. The challenge featured participants including the Gen.G Esports team, winners of the 2024 LCK (League of Legends Champions Korea) Spring and MSI (Mid-Season Invitational), and Lena Bivas, a French TikToker with 8 million followers, among influencers from 10 countries. Within four days of the launch, 21,000 people participated.

LG Electronics will also conduct the 'Filling Your Day with Smiles' brand campaign activities at 11 domestic business sites until early next month.

Following last year, the Life’s Good trucks wrapped with the brand slogan will tour each business site, screening Life’s Good campaign videos and 'My Own Positive Slogan' shared by employees. Various goods will be given to employees participating in the event.

CEO Jo Joo-wan also attended an event held at the LG Twin Towers in Yeouido the day before. CEO Jo shared experiences related to the 'Positive Slogan' with employees and took commemorative photos together. Heads of business divisions at each site will promote the brand campaign.

CEO Jo said, "Starting with our employees and gradually brightening the surroundings, we will become a company that spreads positive influence to create a better life and a better world."

This content was produced with the assistance of AI translation services.