'2 Minutes 30 Seconds' Ultra-Easy Bibimbap... Dongwon F&B 'Yangban Bibimdbap'

Room Temperature Instant Rice Made by Mixing Domestic Rice and Natural Ingredients
Korean Cuisine Taste, Flavor, and Convenience Combined
Actively Seeking Overseas Expansion

Dongwon F&B announced on the 20th that its newly launched innovative home meal replacement (HMR) product, 'Yangban Bibimbap,' is gaining attention for its distinctive taste and convenience.

Yangban Bibimbap is a shelf-stable instant rice product made by mixing 100% domestically grown rice with a variety of natural ingredients. It is filled with the secret sauce of the global Korean food HMR brand 'Yangban' and various ingredients, allowing you to enjoy a rich flavor in every bite. When heated in a 700W microwave, the container type takes 2 minutes and 30 seconds, while the pouch type takes only 1 minute and 30 seconds to be ready to eat.

6 Types of Yangban Bibimbap Containers and Pouch Types
[Photo by Dongwon F&B]

Yangban Bibimbap is available in two forms?container and pouch?so it can be conveniently enjoyed at home, in the office, or at a campsite. The container type includes three varieties: ▲Spicy Tuna Bibimbap ▲Bulgogi Bibimbap ▲Dolsot Bibimbap, while the pouch type consists of three varieties: ▲Tuna Kimchi Bibimbap ▲Bulgogi Bibimbap ▲Jjajangbap (black bean sauce rice).

Dongwon F&B plans to actively explore exports of Yangban Bibimbap in line with the globally growing ready meal market and K-food trends. Considering this, the packaging features the global BI (brand identity) of 'Yangban,' which includes both Korean and English. The company is also conducting active marketing activities, such as launching TV commercials featuring actor Jung Hae-in as the model. Starting with this, they plan to engage with consumers through various online and offline events.

A Dongwon F&B representative stated, "We will continue to lead the K-food craze with innovative products tailored to consumers' lifestyles."

This content was produced with the assistance of AI translation services.