The third project in Lotri-dangil is 'Uirak Chili Fritters'... Sold for 3,400 KRW
Campaign to Promote Local Businesses and Revitalize Economy
Cheongju Maeun Mandu and Busan Kkangdwaehu Surpass 1 Million Units Sold
Lotteeria announced on the 19th that it will launch 'Uirak Chili Pepper Fritters' as the third collaborative dessert new menu of the 'Lotteridan-gil Project.'
The Lotteridan-gil Project is a campaign that collaborates with famous local restaurants in each region to promote local commercial districts, revitalize the economy, and support sales channels for small business owners.
Previously introduced spicy dumplings from the Cheongju region and Kkangdwaehu Pork Fry from the Busan region each gained sensational popularity by surpassing cumulative sales of 1 million units.
The third collaborative dessert menu, Uirak Chili Pepper Fritters, will be available for purchase at Lotteeria stores nationwide starting from the 20th.
Planned as the Seoul edition of Lotteridan-gil, Uirak Chili Pepper Fritters feature large-sized chili peppers stuffed full with minced meat and coated twice with batter for a crispy texture. It can be purchased for 3,400 KRW along with a refreshing chili mayo sauce served on the side.
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A LotteGRS official said, “The Lotteridan-gil Project is a new form of win-win campaign planned not just to offer unique dessert menus but to revitalize the local economy. We will continue to strive to provide special customer experiences and fulfill corporate social responsibility through various regional collaborations in the future.”
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