"Find Solutions to Overcome Crisis"... Samsung Electronics Launches Global Strategy Meeting

DX Division Meetings on 18-20, DS Division Meeting on 25
First Chairing by DS Division Head Jeon Young-hyun
Details of Lee Jae-yong's US Business Trip Achievements

Samsung Electronics will hold a global strategy meeting starting on the 18th to brainstorm crisis responses amid management uncertainties. The meeting draws attention as it is the first chaired by Vice Chairman Jeon Young-hyun, who was appointed head of the semiconductor division last month.

From this day, Samsung Electronics will hold global strategy meetings by division, including DX (Device Experience) and DS (Device Solutions).

The global strategy meetings are held twice a year, in June and December, where domestic and overseas executives gather to share current issues by business division and region, and exchange opinions on business goals and sales strategies for the first and second halves of the year. Han Jong-hee, Vice Chairman and head of the DX division, and Jeon Young-hyun, Vice Chairman and head of the DS division, will chair their respective meetings.

Photo by Yonhap News

The three-day DX division meeting will be attended by about 100 executives and will discuss business unit-specific promotion strategies and regional goal achievement strategies on the 18th for MX (Mobile Experience), the 19th for DA (Digital Appliances) and VD (Visual Display), and on the 20th for the entire company.

The MX business unit plans to focus on sales strategies for new products such as the 'Galaxy Z Fold and Flip6' to be released in the second half of this year and the first smart ring, 'Galaxy Ring,' at the meeting. These products are scheduled to be unveiled at the 'Galaxy Unpacked' event in Paris, France, next month.

At the DA and VD business unit meetings, strategies to expand domestic and international sales led by AI (Artificial Intelligence) appliances and TVs will be intensively discussed. Samsung Electronics is focusing on providing differentiated AI experiences to spread the formula 'AI appliances = Samsung.' Marketing and design innovation, activation of customer-centric multi-device experiences, and strategies to expand big data utilization are also expected to be discussed.

The DS division meeting, responsible for the semiconductor business, will be the first meeting since Vice Chairman Jeon took charge of the DS division, with about 120 executives expected to participate. The meeting will review first-half performance and discuss second-half goals, customer response enhancement plans, cooperation and synergy strengthening among business units, and future preparation strategies.

Although demand for AI technology has surged recently, competitiveness has weakened in high-bandwidth memory (HBM) and foundry sectors, which are essential for AI semiconductor production, making the situation challenging. Attention is focused on the business strategies that Vice Chairman Jeon will present.

Additionally, the meeting is expected to share the achievements of Samsung Electronics Chairman Lee Jae-yong’s recent U.S. business trip and discuss concrete visions and business plans based on the global network he solidified. Chairman Lee traveled across the East and West coasts of the U.S. for about two weeks after departing on the 31st of last month, meeting major big tech CEOs such as Meta, Amazon, and Qualcomm to discuss cooperation plans to lead future industries.

This content was produced with the assistance of AI translation services.