Coway Opens Brand Experience Store 'Daejeon Direct Store'

Coway announced on the 12th that it has opened a brand experience store, the ‘Daejeon Direct Store,’ in Seo-gu, Daejeon Metropolitan City.

The Coway Daejeon Direct Store is Coway’s 15th direct store, following the Gangnam Direct Store, Yongin Direct Store, Yongsan Direct Store, and others. It is the second direct store in the Chungcheong region, after the ‘Shinsegae Cheonan Asan Direct Store.’

Coway Daejeon Direct Store. (Photo by Coway)

The store is approximately 300㎡ (about 90 pyeong) in size and is composed of a showroom space, Birex experience space, product display area, and consultation area, allowing customers to conveniently browse and purchase products. In particular, part of the store is decorated like an actual bedroom and living room, providing a comfortable, home-like atmosphere for customers to experience the products.

The Daejeon Direct Store is equipped with many of Coway’s best-selling products, from the ‘2024 Icon Ice Water Purifier,’ which customers have been seeking due to the heatwave, to the recently released ‘Birex Reclining Massage Bed and Spine Bed.’

Coway stated, "We focus on creating a special space where customers can relax comfortably at any time and enjoy our brand and innovative products," adding, "We will continue to expand brand experience stores so that customers can easily access the Coway brand and products."

This content was produced with the assistance of AI translation services.