'The Hyundai' Conquers Japanese Department Store... Monthly Sales Exceed 1.3 Billion Won

Popup Operation at Tokyo Parco Shibuya Store
Initially Exceeded Sales Target by Over 50%
K-Content Boom in Japan Played a Key Role

Hyundai Department Store announced on the 12th that the sales of the 'The Hyundai Global' pop-up store, which opened last month on the 10th at Parco Department Store Shibuya in Tokyo, Japan, have exceeded 1.3 billion KRW within a month. This surpassed the initial target by 50%, setting a record as the highest sales among Parco Department Store pop-up stores to date.

The Hyundai Global is a K-content export platform operated by Hyundai Department Store that sources competitive Korean native brands and runs stores in famous overseas retail locations. Hyundai Department Store manages all aspects related to export, including customs clearance, and directly negotiates with overseas retailers regarding store operations, providing brands with an easy foundation for entering overseas markets.

Customers are browsing products at The Hyundai Global 'Noise' pop-up store currently held at Parco Shibuya in Tokyo, Japan.
[Photo by Hyundai Department Store]

Hyundai Department Store analyzed that the synergy effect was created by combining the know-how of operating pop-up stores with the K-content craze in Japan. A Hyundai Department Store representative stated, "It is meaningful in that it not only raised brand awareness of Hyundai Department Store in Japan but also proved the potential success of K-fashion brands."

The on-site response has also been enthusiastic. On the opening day, the queue of customers waiting to visit the pop-up store on the third floor of the department store extended down to the basement level 1. On the 24th of last month, when the domestic designer brand Matang Kim store opened, over 3,000 customers gathered, marking the highest number of visitors among domestic fashion pop-up stores held in Japan. The cumulative number of visitors has now exceeded 50,000.

The Hyundai Global will operate until the 28th of next month. In line with the purpose of introducing various K-fashion brands to Japanese consumers, new brands are showcased on a weekly basis. Noise, Marithe Francois Girbaud, and Matang Kim have been introduced sequentially, and Portsports, Everline, and The Barnet are scheduled to meet local consumers in the future. Starting from the 15th of next month, a store for the tvN drama 'Seonjae Upgo Twieo,' which has also gained popularity in Japan, will be operated.

A Hyundai Department Store official said, "The Hyundai Global has received more attention than expected locally in Japan, and sales are expected to reach 4 billion KRW by the end of the event," adding, "We will also successfully operate the K-content specialty pavilion to be held in Thailand, evolving into a truly global platform."

This content was produced with the assistance of AI translation services.