LG Uplus Collaborates with Creators... Recruiting 120 'Boosters'

Anyone with over 500 subscribers can apply
Content creation, education... marketing enhancement

LG Uplus is recruiting the third generation of 'Boosters,' a program that supports content creators' creative activities while promoting its own services.

Boosters is a campaign that selects promising creators active on platforms such as YouTube, Instagram, and TikTok, and grows together with them. Selected creators produce video content featuring reviews of LG Uplus services like Super Mom Car and U+tv, strengthening online marketing.

LG Uplus operated Boosters seasons 1 and 2 last year. Through the program, over 2,000 pieces of content were created, achieving an average follower growth rate of 136% among creators and a cumulative view count of 45 million. For season 3, LG Uplus plans to operate with a total of 270 creators by selecting an additional 120 creators alongside the 150 who participated in previous seasons.

This year, within a newly established participatory community, creators can freely continue their creative activities and provide feedback on community management. Additionally, through the community, they can complete various missions, play games, and gain content creation tips.

LG Uplus supports small group programs where diverse creators can gather to produce content or share their experiences. Participants who complete all regular missions will receive an activity support fund of 1 million KRW, and the top performers can earn prizes up to 15 million KRW.

Comedian Kim Jae-woo, active on various social networking services (SNS), and director Yoon Sung-won of the YouTube channel ODG, which presents content from a child's perspective, will participate as mentors in this Boosters season to share know-how with participants.

Boosters season 3, starting from the 1st of next month, is open to creators with SNS accounts having more than 500 subscribers. Creators wishing to participate can apply on the Why Not website by the 18th.

Kim Hee-jin, head of LG Uplus Integrated Brand Marketing Team, said, "To understand MZ generation customers, we believe it is essential to understand the platforms they most easily access, which is why we have been continuously running Boosters." She added, "We will continue to realize various ideas to provide differentiated customer value to our customers."

This content was produced with the assistance of AI translation services.