Kumho Tire Targets European Market by Participating in Global Tire Exhibition

Kumho Tire will participate in the global tire exhibition "The Tire Cologne 2024 (hereinafter TTC)" held in Cologne, Germany, from the 4th to the 6th.

TTC is the world's largest tire specialized exhibition, attracting major tire manufacturers worldwide. Kumho Tire expresses this exhibition's concept as "Passion in Innovation & Progress ? Innovation and evolution of tire technology to realize optimal driving performance demanded by customers and the market," focusing on showcasing Kumho Tire's technology that provides the best stability and perfect driving performance even in extreme driving conditions, such as ultra-high-performance tires.

At this exhibition, Kumho Tire will unveil for the first time the new summer tires "ECSTA SPORT S" and the family product "ECSTA SPORT," as well as the electric vehicle dedicated winter tire "WinterCRAFT WP52 EV."

In particular, ECSTA SPORT S and ECSTA SPORT are ultra-high-performance sports tires that perfectly realize the driving performance of high-performance, high-output vehicles. Kumho Tire has strengthened its position as a performance brand in the European and global markets by verifying ultra-high-performance sports performance over a four-year development period (2021?2024) at KETC (Kumho Tire Europe Technical Center), while also improving energy efficiency and mileage.

Additionally, WinterCRAFT WP52 EV is an electric vehicle dedicated product facelifted from the existing winter tire WinterCRAFT WP52 to suit the characteristics of electric vehicles.

Along with exhibiting key sales products such as ECSTA HS52, Solus HA32, and WinterCRAFT WP72, Kumho Tire plans to showcase future concept tires like Airborne tires. Kumho Tire will invite major European regional clients to this exhibition and conduct exhibition consultations to discover and develop new clients, aiming to present Kumho Tire's future strategic direction, communicate with customers, and expand its business scope.

Lee Kang-seung, Executive Director of the European Headquarters, said, "This is the first opportunity to showcase Kumho Tire's flagship ECSTA SPORT family products to potential customers at the world's largest tire exhibition," adding, "Through this exhibition, we plan to strengthen our position as a sustainable, future-oriented smart mobility partner and accelerate our transformation into a global premium brand."

This content was produced with the assistance of AI translation services.