Former National Assembly Member Son Hye-won Conducts Lecture on Branding and Urban Regeneration at National Mokpo University

The Power of Brand and Design: Urban Regeneration Cases Blossoming Again on the Roots of History

On the afternoon of the 29th, at 3 PM, Mokpo National University held a special liberal arts lecture by inviting former National Assembly member Son Hye-won at the Jeongsangmok Hall in the 70th Anniversary Memorial Building.

According to Mokpo National University on the 31st, the lecture was conducted under the theme "The Power of Brand and Design, Urban Regeneration Cases Blossoming Again on the Roots of History."

Organized by the Office of Educational Innovation, about 180 participants including enrolled students and faculty members attended the event through on-site lectures and real-time viewing via Zoom.

Former lawmaker Sohn Hye-won is giving a special lecture at the National Mokpo University on the power of brands and design, and urban regeneration cases blossoming again on the roots of history.
[Photo by Reader]

During the lecture, former National Assembly member Son Hye-won emphasized "The Power of Brand and Design," discussing how understanding and respecting the essence of a brand enhances its value and fosters brand growth.

She also highlighted the importance of brand naming, which drew great interest from the attendees on the subject.

Former National Assembly member Son Hye-won introduced successful urban regeneration cases from Hamburg, Germany; Kanazawa and Naoshima, Japan, emphasizing the importance of urban development based on historical roots.

This explanation of the concept of "regeneration" received enthusiastic responses from the students.

Son Hye-won expressed her expectations for Mokpo's urban regeneration by stating, "Mokpo is abundantly rich in modern values, and the awareness and expectations of Mokpo citizens toward the old downtown area are gradually increasing."

Mokpo National University has received favorable reviews from participants by providing opportunities to acquire knowledge from experts in various fields through educational innovation.

This content was produced with the assistance of AI translation services.