Cadillac's First EV 'Lyriq' as a Work of Art... Opening of 'Atelier Lyriq'

Exhibition of Artworks Featuring the History and Characteristics of Lyrics

The new electric vehicle (EV) Cadillac Lyriq is on display at 'Atelier Lyriq' in Gangnam-gu, Seoul. (Photo by Korea GM)

General Motors (GM)'s premium brand Cadillac has set up a space to showcase its first all-electric sport utility vehicle (SUV), the Lyriq.

Cadillac Korea announced on the 30th that it has renovated its brand promotion space, "The House of GM" in Gangnam-gu, Seoul, into the "Atelier Lyriq."

The Lyriq is the first vehicle manufactured by GM based on the dedicated electric vehicle platform "Ultium." It was created with inspiration drawn from next-generation technology, nature, and iconic Cadillac vehicles of the past. Cadillac Korea established the exhibition space "Atelier Lyriq" to share the Lyriq with more customers in a special way and to inspire them.

"Atelier Lyriq" consists of seven zones: Beyond Zone, Heritage Zone, Tech Zone, Inspiration Stair, Lyriq Unveil Zone, Interactive Zone, and Lyriq Display/Photo Zone. Sculptures representing the Lyriq's manufacturing process, artworks expressing the Cadillac logo, and photos revealing Cadillac's heritage from various angles are arranged throughout the space. Actual models of the Lyriq are displayed on both the first and second floors. There is also a space prepared for taking photos with the Lyriq as the background.

Heritage Zone of 'Atelier Lyric' (Photo by Korea GM)

Cadillac offers a docent tour that introduces experiential programs to customers visiting "Atelier Lyriq." Additionally, visitors can participate in a stamp tour by scanning QR codes in each zone and receive prizes upon completion. Those who apply for a quotation consultation event on-site will also receive various gifts.

"Atelier Lyriq" will be open from the 31st of this month until the 30th of next month. Visitors can check the Cadillac website or the House of GM website for visit applications and more detailed information.

Yoon Myung-ok, Head of Communications and Chief Marketing Officer at GM Korea, said, "The Lyriq possesses outstanding design and technical perfection to deliver special inspiration to many customers. We hope everyone experiences everything about the new dimension of luxury EV, the Lyriq, leading Cadillac's future, directly at 'Atelier Lyriq.'"

This content was produced with the assistance of AI translation services.