Kyungdong Navien Aims to Achieve 300 Billion KRW Annual Sales in Kitchen Appliances by 2028

Kitchen Appliance Dealership and Distribution Business Briefing Session Held

Kyungdong Navien has presented a blueprint to achieve annual sales of 300 billion KRW through its kitchen appliance business by 2028.

On the 23rd, Kyungdong Navien held a business briefing session at the main auditorium of the Pyeongtaek Seotan factory for nationwide kitchen appliance dealers and distributors selling electric ranges, gas ranges, and range hoods, announcing this plan.

At the 'Kyungdong Navien Business Briefing' held on the 23rd at the main auditorium of the Pyeongtaek Seotan Factory, attendees are taking a commemorative group photo.

This event was Kyungdong Navien’s first official event since acquiring the sales rights for SK Magic’s gas and electric ranges and electric ovens. It was organized to share with dealers and distributors the direction of expanding the ‘indoor air quality management solution’ business by targeting the kitchen appliance market and linking it with ventilation air purifiers. The purpose of expanding the range hood manufacturing base by acquiring the assets of hood manufacturer Ribechen was also explained.

The event was attended by representatives from 50 companies, including Kyungdong Navien’s nationwide kitchen appliance dealers and some former SK Magic directly operated stores, totaling over 60 representatives. Through the business briefing, Kyungdong Navien shared sales support policies and future operation plans regarding pricing and promotions, logistics centers, order management systems, contracts, marketing, and after-sales service.

Kim Yong-hwi, Head of the Living Environment Business Division at Kyungdong Navien, said, “We will widely promote the synergy that emerges when ventilation air purifiers, which are effective in managing indoor air quality, are linked with kitchen appliances such as range hoods, cooktops, and ovens to further increase product awareness and lead the market. We will continue to communicate closely with dealers and distributors and move forward toward our goals.”

This content was produced with the assistance of AI translation services.