Coway Opens Experience Store 'Starfield Goyang Direct Store'

Experience Coway's Bestselling Products Firsthand

Coway announced on the 23rd that it has opened a brand experience store, ‘Coway Starfield Goyang Direct Store,’ on the B1 floor of Starfield Goyang. This is Coway’s 14th direct store following the Gangnam Direct Store, Yongin Direct Store, and Yongsan Direct Store, and it is the first store to open in Starfield.

The store is approximately 100 pyeong in size and offers a variety of Coway products for customers to directly experience and purchase, ranging from the ‘Icon Ice Water Purifier,’ which has gained popularity as the weather gets hotter, to the recently launched ‘BEREX Reclining Massage Bed and Spine Bed.’

Coway Starfield Goyang Direct Store

In particular, the store space is divided into a showroom area, BEREX experience area, product display area, and consultation area, allowing customers to conveniently explore and purchase products. Additionally, being located within Starfield Goyang enables customers to experience the Coway brand and products while enjoying shopping and cultural activities in a connected manner.

A Coway representative stated, "We are expanding brand experience stores nationwide so that customers can conveniently experience the Coway brand and products anywhere," adding, "We will continue to actively carry out various activities to increase communication touchpoints with customers."

This content was produced with the assistance of AI translation services.