213 Small and Medium Business Products Awarded Through the 'Sangban-gi Hwahae Awards'

Analysis of 320,000 User Reviews and Rating Data

Hwahae, a mobile beauty platform operated by Birdview, held the 'Hwahae Awards' for the first half of this year on the 22nd and announced the winning products in four award categories, including Best New Product.

Now in its 10th year, the Hwahae Awards is a beauty product awards ceremony based on consumer reviews and rating data. For this first half Hwahae Awards, 320,000 user reviews and rating data written from November 1 of last year to April 30 of this year were analyzed, and awards were given in four categories: ▲Best New Product ▲Efficacy & Effect ▲Inner Beauty ▲Vegan, with a total of 213 products receiving awards.

In the Best New Product Award, 57 products that ranked first in categories such as cream, skin/toner, and cleansing foam were selected. New emerging brands making their debut in the awards accounted for 33%, and the remarkable progress of brands highly praised by consumers was notable.

In the newly established ‘Efficacy & Effect Award’ this year, 133 products received high evaluations for efficacy and effects such as pore care, moisturizing, soothing, and anti-aging in categories including skincare, suncare, makeup, and hair care. In the ‘Inner Beauty Award,’ a total of 12 products were selected. The ‘Vegan Award,’ which has become a trend in the beauty industry, was also presented. Among products that have obtained domestic and international vegan certifications, 11 products that received positive consumer responses were awarded.

The list of winners of the Hwahae Awards for the first half of the year can be checked on the mobile app. Hwahae plans to offer various benefits on the winning products through Hwahae Week from May 27 to June 6. Lee Woong, CEO of Birdview, said, “Based on Hwahae’s differentiated data capabilities, we were able to introduce the newly established Efficacy & Effect Award this year and showcase excellent products in more diverse categories,” adding, “We will continue to discover new brands and products and strengthen our role as a brand accelerating platform supporting the growth of indie brands.”

This content was produced with the assistance of AI translation services.