"Making Color Cosmetics with AI"... Cosmax Establishes 'Smart Color Mixing System'

Converted to color value data... Expecting reduced development time
Priority application to color products such as eyeshadow and blusher

Cosmax, a cosmetics manufacturer, announced on the 22nd that it has established a system to develop makeup products using artificial intelligence (AI) technology. Cosmax plans to accelerate the transition to 'Digital Cosmax' in the product development process and secure a super-gap advantage in the industry.

After about three years of research, Cosmax developed an AI-based 'Smart Color Mixing AI System.' Color mixing is the process of adjusting the type and amount of pigments until the desired color is achieved. It takes the most time in the makeup product development process. It often relies on the subjective judgment and experience of researchers, so work efficiency depends on their skill level.

Researchers at the COSMAX R&I Center are conducting color mixing work.
[Photo by COSMAX]

The Smart Color Mixing AI System developed by Cosmax converts all color values perceivable by the human eye into data and quantifies the differences in color numerically. This allows researchers to predict the color of newly designed formulations without conducting direct experiments.

Additionally, color information of makeup products accumulated over several years has been databased. It is possible to compare colors between existing products and newly designed products or search for products with colors most similar to the desired color combination.

Cosmax expects the new system to shorten the development time for makeup products. In the past, it took a long time from sample manufacturing to color confirmation. Furthermore, it will be possible to quickly check simulations of colors reflecting client requests and feedback, enhancing convenience.

The new AI color mixing system will first be applied to color products sensitive to trends, such as eyeshadows and blushers. Later, it will be expanded to other makeup categories such as lipsticks and foundations. Related AI systems will also be introduced to production sites to be used in quality verification and color mixing confirmation processes.

Park Cheon-ho, head of the Cosmax R&I Center unit, said, “The development of the Smart Color Mixing AI System is the result of Cosmax’s continuous digital transformation efforts. We will continue to secure a super-gap competitive advantage in the global beauty market by developing innovative solutions that meet the demands of clients and consumers.”

Meanwhile, Cosmax has been promoting the transition to 'Digital Cosmax' across the entire product development and production process since 2020. In the R&I field, it introduced the 'Electronic Research Note' platform to build a formulation research data pipeline. It is also expanding the adoption of digital solutions across all areas, including developing AI-based formulation recommendation and quality prediction systems.

This content was produced with the assistance of AI translation services.