Samsung Electronics Launches 'Bespoke AI Combo' in Essential White Color

3 Color Lineup

Samsung Electronics has launched a new color, 'Essential White,' for its all-in-one washer-dryer 'Bespoke AI Combo.'

On the 20th, Samsung Electronics announced that it introduced the new Essential White color following the existing Dark Silver Steel and Satin Light Beige colors, in anticipation of the surge in home appliance demand in May due to weddings and moving. This color is an online-exclusive product sold on Samsung.com.

A Samsung Electronics model is introducing the new color product of the 'Bespoke AI Combo'.
[Photo by Samsung Electronics]

The Bespoke AI Combo is an all-in-one washer-dryer that combines washing and drying functions in a single unit. It allows washing and drying in one go without transferring laundry, and features a high-efficiency inverter heat pump that delivers drying performance comparable to standalone dryers. In particular, its minimal design saves about 40% of installation space compared to installing a washer and dryer separately.

Meanwhile, Samsung is running a promotion offering 50,000 Samsung membership points to customers who certify their purchase of the Bespoke AI Combo, and all customers who leave a purchase review will receive a bottle of Persil Deep Clean Power Gel detergent.

Hwang Tae-hwan, Vice President of Samsung Electronics Korea, said, "With the launch of the newly introduced Bespoke AI Combo Essential White color, you can create a cleaner and more sophisticated atmosphere in your home," adding, "We will further expand the market share of all-in-one washer-dryers with the 'Bespoke AI Combo,' which broadens consumer choices."

This content was produced with the assistance of AI translation services.