Coway Opens Brand Experience Store at Shinsegae Department Store Masan

Experience Various Coway Bestselling Products Directly
Located Inside Department Store... Linking Shopping and Cultural Life

Coway announced on the 17th that it has opened its brand experience store, ‘Shinsegae Department Store Masan Direct Store,’ in Changwon City, Gyeongsangnam-do. The Shinsegae Department Store Masan Direct Store is Coway’s 13th direct store, following the Gangnam Direct Store, Yongin Direct Store, and Yongsan Direct Store. It is the second store located inside a department store, after the ‘Shinsegae Department Store Cheonan Asan Branch.’

The store is approximately 45 pyeong in size and allows customers to directly experience and purchase various Coway best-selling products, including the Icon water purifier series and the new Birex products. Being located inside a department store provides a comfortable environment to experience the Coway brand, as well as enjoy various shopping and cultural activities.

The store is composed of a ‘showroom space’ designed like an actual home with a bedroom and living room, a ‘Birex experience space’ where customers can try innovative Birex products such as the Birex reclining massage bed, spine bed, and Birex pebble chair, a ‘product display space’ showcasing various Coway products, and a ‘consultation space’ for product purchase and inquiries. Professional consultation staff are also stationed in the store to help customers conveniently experience and purchase products.

A Coway representative said, “Our brand experience stores are designed so that customers can visit anytime to relax comfortably and enjoy the Coway brand and innovative products. Since customer satisfaction is analyzed to be high when they directly experience and purchase the brand and products, we plan to actively expand our brand experience stores in the future.”

This content was produced with the assistance of AI translation services.