‘Seonyang’ Soju Wins ‘2024 Customer Love Brand Award’

Leading the Alcohol Market with the Lowest Alcohol Content and Lowest Calories Domestically

Sanyang Soju Co., Ltd.'s soju brand 'Sanyang' won the Grand Prize in the Liquor/Soju category at the '2024 Customer Love Brand Awards.' / Sanyang Soju

Seonyang Soju Co., Ltd. announced on the 16th that its domestic lowest alcohol content and lowest calorie soju, 'Seonyang,' has won the Grand Prize in the Liquor/Soju category at the '2024 Customer Love Brand Awards.'

'Seonyang' has been recognized for leading the liquor market with the lowest alcohol content (14.9%) and lowest calories (298 kcal) in Korea, targeting the Healthy Pleasure trend based on accumulated expertise in soju manufacturing. Despite significantly reducing alcohol content and calories, it features the original flavor of soju by adding distilled rice and barley extracts, resulting in a clean taste without any aftertaste.

As part of the price stabilization project, 'Seonyang' partnered with GS Retail to launch a 640ml PET bottle product nationwide at GS25 convenience stores. The volume is the same as the typical 3300 KRW PET bottle soju sold at convenience stores, but the price is more affordable at 3000 KRW. As a launch event, it is being sold at a further discounted price of 2800 KRW until May.

Throughout May, GS25 convenience store's app 'Our Neighborhood GS' is offering four 640ml bottles of 'Seonyang' for 10,000 KRW, helping to reduce the burden on customers' shopping carts.

Marketing Team Leader Go Bong-hoon of Seonyang Soju said, "'Seonyang' soju is loved by many customers for having the lowest alcohol content, lowest calories, and price competitiveness in Korea," adding, "We will continue to enhance 'Seonyang's unique brand value through various marketing activities and strive to become a brand that leads liquor culture."

This content was produced with the assistance of AI translation services.