K-Snack × K-Content... Lotte Wellfood Strengthens Global Collaboration with Studio Dragon

First Business Agreement Between Food Company and Content Producer
Various Marketing Using New IP for Future Productions

Lotte Wellfood (formerly Lotte Confectionery) announced on the 16th that it has signed a Memorandum of Understanding (MOU) to strengthen global market content cooperation with content production company Studio Dragon. This is the first business agreement between a food company and a content production company, and it is expected to create global synergy between K-snacks and K-content.

Lotte Wellfood CEO Lee Chang-yeop (left in photo) and Studio Dragon CEO Kim Je-hyun during a commemorative photo session after signing the memorandum of understanding.

The two companies plan to actively cooperate to enhance global competitiveness in the future. They will exchange information on major new IPs (Intellectual Property) to be produced by Studio Dragon and carry out planned product launches and linked marketing activities. Additionally, through various communication activities utilizing the IPs, they plan to create a boom of K-snacks and K-content not only domestically but also overseas.

Studio Dragon is the first company in Korea to introduce a studio model that covers the entire content spectrum. Having produced numerous hit series that captivated the world such as The Queen of Tears, The Glory, Mr. Sunshine, Hotel Del Luna, and Goblin, Studio Dragon holds 249 global premium IPs as of the first quarter of 2024 and is developing various businesses based on them.

The MOU signing ceremony held at Lotte Wellfood headquarters in Yangpyeong-dong, Seoul, was attended by Lee Chang-yeop, CEO of Lotte Wellfood, Kim Je-hyun, CEO of Studio Dragon, and other officials.

Meanwhile, Lotte Wellfood began its overseas expansion in India in 2004, the first in the domestic food industry, and currently operates eight subsidiaries in seven countries including Kazakhstan, Pakistan, and Belgium. In 2023, Lotte Wellfood's global sales, including exports, reached approximately 1 trillion KRW.

Lee Chang-yeop, CEO of Lotte Wellfood, said, “As Korea's influence in the global market grows stronger, we are pleased to cooperate with Studio Dragon, a representative of K-content,” adding, “We will strive to secure global market competitiveness by utilizing Lotte Wellfood’s diverse brand products and Studio Dragon’s content.”

This content was produced with the assistance of AI translation services.