Gangnam-gu Hosts Social Economy Expo

On the 24th, 'Gangnam SESTA' held at Gangnam Square... 33 booths open to promote and sell social economic enterprises' products. Festival hours extended to 7 PM to target Gangnam Station foot traffic, with flash mobs, dance performances, roulette, and dice events

Last Year's Gangnam-gu Social Economy Expo

Gangnam-gu (District Mayor Jo Seong-myeong) will hold the '2024 Gangnam-gu Social Economy Expo' on the 24th from 11 a.m. to 7 p.m. at Gangnam Square (in front of Exit 11 of Gangnam Station).

Social economy enterprises are companies that contribute to solving social problems by providing services or jobs to vulnerable groups while engaging in economic activities. These include social enterprises, cooperatives, village enterprises, and self-support enterprises. Gangnam-gu has a total of 459 social economy enterprises, and through this expo, it aims to widely promote the value of social economy enterprises and showcase and sell their excellent products.

This year's event is themed 'Gangnam SESTA' (SE: Social Economy + FESTA: Festival) with the slogan "A small light brightening the world (Gangnam), social economy by our side," introducing social economy enterprises leading ESG management activities. The expo will feature a total of 33 booths, including ▲ promotional booths of 9 companies such as the Small and Medium Business Corporation and On-gi Co., Ltd., ▲ 21 booths selling accessories, roasted coffee beans, flowerpots, scented candles, fashion items, eco-friendly products, and ▲ 3 booths offering experience programs such as tarot consultations, job matching, and life planning.

This festival moved its stage to Gangnam-daero last year, receiving great response from the MZ generation. This year, the festival hours are extended until 7 p.m. to attract office workers near Gangnam Station. Additionally, promotional videos featuring cute characters will be broadcast on 18 media poles along Gangnam-daero to vigorously promote the social economy.

Various events to captivate the floating population will also be held. Students from Hallim Performing Arts High School will perform flash mobs and dance shows, followed by magic, popera, and busking performances. There will be a roulette event to understand social economy and a dice-rolling event where participants receive prizes if they roll 'YES' or 'Gangnam.'

Jo Seong-myeong, Mayor of Gangnam-gu, stated, "I hope the expo will widely promote the products of social economy enterprises and help open new sales channels," and added, "We will support social economy enterprises practicing ESG so that they can continue to grow."

This content was produced with the assistance of AI translation services.