Korea Tourism Organization and Kangwon Land Join Forces to Boost Foreign Tourist Attraction

The Korea Tourism Organization announced on the 14th that it has signed a business agreement with Kangwon Land for joint overseas marketing.

The Korea Tourism Organization signed a business agreement for overseas joint marketing with Kangwon Land at the KTO Seoul Center on the 13th. (From left) Lee Hak-joo, Director of International Tourism Headquarters at the Korea Tourism Organization, and Choi Cheol-gyu, Acting CEO of Kangwon Land.
[Photo by Korea Tourism Organization]

On the 13th, the two organizations held a signing ceremony at the Korea Tourism Organization Seoul Center in Jung-gu, Seoul, agreeing to ▲conduct joint marketing to attract more foreign tourists ▲discover new tourism content for foreign tourists ▲collaborate on developing winter sports, cycling, trekking, and other Korea travel products.

Kangwon Land is an institution established to revitalize the economy of the underdeveloped abandoned mining areas and operates casinos and High1 Resort. Recently, it has been promoting various projects such as creating complex cultural spaces and building wellness centers to advance as a global integrated resort.

High1 Resort was re-designated last month as an 'Excellent Wellness Tourism Destination' selected by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization.

Lee Hak-joo, Director of the International Tourism Headquarters and Head of the Sports Tourism Activation Task Force at the Korea Tourism Organization, said, "Through this cooperation, we will develop attractive sports Korea travel products and wellness programs and create new demand from foreign tourists. Centered on the dedicated organization launched in March this year to activate sports tourism, we plan to expand cooperation with various institutions to establish a foundation for sports tourism."

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