Early Heatwave Boosts Air Conditioning Appliance Sales by 30%

April-May Air Conditioner Sales Up 30%
Emart Discount Event from 17th to 30th This Month
Shinil Fan, 39,000 Won with Point Accumulation

Emart announced on the 14th that it will hold a summer home appliance event featuring fans and air conditioners for two weeks starting from the 17th, as demand for cooling appliances increased due to the early heat last month.

According to Emart, sales of summer cooling appliances such as fans and air conditioners from the 1st to the 9th of last month increased by 30% compared to the same period last year. Sales of air conditioners and fans increased by 35% and 40%, respectively, by product category.

Emart Summer Home Appliances Promotion.
Photo by Emart

During this event, the 'Shinil Standard Fan (SIF-E14ACC)' will be offered at a special price of 39,000 KRW, discounted by 20,000 KRW when Shinsegae Points are accumulated. It is a stand fan that focuses on essential functions such as 5-blade wings and 4-step wind strength control. This product was planned as a special offer by purchasing 30,000 units, which is three times the average sales volume per fan model, in bulk. Emart expects to receive positive responses from customers planning reasonable appliance consumption, such as preparing a secondary fan or replacing an existing fan.

Small dehumidifiers for single-person households and popular LG Electronics dehumidifiers will also be discounted. The 'Boar Moa Mini Dehumidifier,' suitable for use in small rooms such as one-room apartments, dressing rooms, and laundry rooms, will be offered at discounted prices of 49,900 KRW (1.2ℓ) and 99,000 KRW (3.2ℓ). In addition, about 30 types of summer appliances, including circulators and portable air conditioners, can be purchased at prices discounted by up to 30%.

During the same period, an air conditioner event will also be held. Popular products will be sold at event prices, and exclusive Carrier and Samsung air conditioners will be introduced. The 'Carrier Stand Air Conditioner (52.8㎡, JASC-0162XAWMD)' will be sold in a limited quantity of 500 units at 1,399,000 KRW when purchased with the event card. This price is about 30% cheaper than products with similar cooling areas. The premium product 'Samsung Bespoke Wind-Free Gallery Multi Air Conditioner (AF17CX738EZRT)' will also be available at event prices.

Additionally, customers purchasing Samsung and LG premium air conditioners during the event with the event card can enjoy 24 months of interest-free benefits. Among customers who purchase air conditioners worth more than 2 million KRW, the first 1,500 will receive a Starbucks gift card worth 20,000 KRW.

Jung Chan-ho, Emart’s seasonal home appliance buyer, said, "Perhaps because unexpected heat often came even in spring, the number of customers looking for fans and air conditioners has already increased," adding, "We will offer various planned products and discount events so that customers can prepare for summer in advance at reasonable prices."

This content was produced with the assistance of AI translation services.