OB Beer, 'Hanmaek Extra Creamy Saeng' Surpasses 200,000 Bottles Sold

Surpasses 200,000 Cups Sold in Just Over Two Months
Number of Sales Outlets Increases More Than Tenfold

OB Beer’s Hanmac has announced on the 13th that its upgraded draft beer, 'Hanmac Extra Creamy Draft (生)', has sold over 200,000 glasses in just about two months since its launch.

The number of sales locations for Hanmac draft beer has increased more than tenfold compared to January. Hanmac draft beer is currently sold at premium Korean dining establishments, Korean cuisine pubs, izakayas, and more. OB Beer plans to continue expanding sales channels until the end of the year to actively target the draft beer market.

Hanmac Extra Creamy 生 features a specially designed ‘Special Micro Cream Tap’ that delivers a smoother taste and dense foam that rises continuously without disappearing over time. By minimizing oxygen contact with the beer foam, it preserves the best beer flavor while offering a cream-like smoothness. When poured into the dedicated glass, the dense foam continuously rises through Hanmac’s unique ‘100-Second Fantasy Foam Ritual,’ maximizing a smooth throat feel for the best drinking experience.

The OB Beer Hanmac brand manager said, “Hanmac is a high-quality classic lager confidently presented by OB Beer, with draft beer that boasts rich foam as its highlight,” adding, “We will continue to promote the smooth charm of Hanmac through various activities and expand the channels where consumers can enjoy Hanmac draft beer.”

This content was produced with the assistance of AI translation services.