Ministry of Culture and Tourism Organization Focus on Promoting Medical Tourism in the Middle East

Operating Korean Pavilion at the Middle East's Largest International Tourism Expo
Hosting Korean Culture and Medical Tourism Fair in Qatar

The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization announced on the 10th that they created the largest Korean pavilion at the 'Arabian Travel Market' to intensively promote luxury and medical tourism.

The Arabian Travel Market, held from the 6th to the 9th in Dubai, United Arab Emirates (UAE), is the largest international tourism exhibition in the Middle East. Member companies of the public-private tourism activation council 'Alam Arabi Korea,' including Lotte Hotel & Resort, Sofitel Ambassador, and Fairmont Hotel, as well as luxury tourism specialized travel agencies, participated to promote luxury tourism tailored for Middle Eastern tourists. Various regional tourism contents from Jeju, Incheon, Busan, and Jinju were also introduced.

On-site promotional activities are also being conducted in Doha, Qatar. To commemorate the 50th anniversary of diplomatic relations between Korea and Qatar, a Korean Culture and Medical Tourism Expo will be held for two days starting from the 10th at the Qatar Mall. This is the first time the event is held as a venue to promote Korean tourism targeting the Qatari public.

The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization are vigorously promoting medical tourism. They operate a promotional zone together with fifteen medical tourism institutions, including medical sector members of 'Alam Arabi Korea' and medical tourism specialized travel agencies. The focus is on highlighting Korea’s high-quality medical services. Additionally, fifty promotional booths themed 'Korean Streets' featuring Korean street foods such as gimbap and tteokbokki, K-pop, K-drama, and arcades are set up to showcase the charm of Korean tourism.

Park Jong-taek, Director of Tourism Policy at the Ministry of Culture, Sports and Tourism, said, "We will market 'K-Tourism' to promote the diverse attractions of Korean tourism and attract more Middle Eastern tourists in the Middle East, where interest in Korea is hotter than ever."

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