Focus on AI Features, Security, and Design

Samsung Electronics announced on the 10th that its 'Bespoke AI Family Hub' refrigerator, launched this year, has been receiving positive reviews from major overseas media outlets.


The 'Bespoke AI Family Hub' exhibited at Samsung Electronics' 'Bespoke AI Media Day' held on the 3rd of last month at Samsung 837 in New York, USA / Photo by Samsung Electronics

The 'Bespoke AI Family Hub' exhibited at Samsung Electronics' 'Bespoke AI Media Day' held on the 3rd of last month at Samsung 837 in New York, USA / Photo by Samsung Electronics

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Media outlets in the United States and the United Kingdom highly praised Samsung Electronics' Bespoke AI Family Hub for its artificial intelligence (AI) features that enhance quality of life, as well as its essential security functions for the AI era and its design that adds beauty to the kitchen.


The U.S. economic magazine Forbes stated, "Users can experience the Family Hub refrigerator's new features such as recognizing internal food items using built-in cameras and recommending menus," adding, "Samsung Electronics has made the kitchen more interesting through diverse AI functions that could otherwise be boring." It also noted, "The AI saving mode can reduce refrigerator energy consumption by up to 10%, thereby cutting carbon emissions by 395kg annually."


The UK IT media outlet T3 said, "Equipped with a clear camera and an extra-large LCD screen for an intuitive AI experience, the product has become smarter than ever," explaining, "By connecting the Family Hub to mobile devices, users can check necessary ingredients, monitor items nearing their expiration dates, compare prices, and receive detailed recipe suggestions." It also likened the Family Hub refrigerator to "the 'number one control tower' in the field of ingredients."


UK IT media TechRadar highly praised the Family Hub refrigerator for being a product specialized in security, including personal information protection. The outlet mentioned that amid the recent release of various AI functions in the home appliance sector requiring large amounts of data, Samsung Electronics emphasized security and became the first in the industry to obtain UL Solutions' highest Internet of Things (IoT) security rating, 'Diamond,' for the Family Hub refrigerator.



The U.S. product review media Reviewed praised the elegant product design. The outlet said, "Samsung Electronics' Bespoke refrigerator features aesthetically pleasing elements such as interchangeable door panels according to taste and stepwise adjustable welcome lighting," adding, "The transparent door, which lights up automatically when approached without opening the door to allow viewing inside, showcases the excellent design sensibility of Samsung Bespoke appliances."


This content was produced with the assistance of AI translation services.

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