"The Scent of Life Blooming in the Desert"... Shinsegae Centum City, 'Mohave Ghost Museum' Pop-up Store

Mojave Ghost 10th Anniversary Launch Event

“We present the world's finest fragrance!”

Shinsegae Centum City is celebrating the 10th anniversary of the unusual luxury brand Byredo's ‘Mojave Ghost’ launch by unveiling the ‘Mojave Ghost Museum Pop-up Store.’

Mojave Ghost Museum pop-up store currently running until the 15th at Centum Square on the 1st floor of Shinsegae Centum City.

At the ‘Museum Pop-up Store,’ a docent tour is offered to richly experience the best-selling fragrance, ‘Mojave Ghost.’

This tour tells a story about resilience, inspired by the ghost flower that blooms with strong vitality in the harsh environment of the Mojave Desert.

The department store will provide attendees with two limited perfume samples.

For customers visiting the pop-up store, exclusive gifts include a Byredo B-logo transparent bag and B-logo keyring (limited quantity), Eau de Parfum 12ml, Eau de Parfum miniature set, and B-logo mirror, with various gifts available depending on the purchase amount.

The Mojave Ghost Museum Pop-up will be held at the Centum Plaza on the 1st floor of Shinsegae Centum City until the 15th.

This content was produced with the assistance of AI translation services.