Bando Construction Unveils New Commercial Facility Brand 'Sigan'

First Application in June at Goyang Janghang New Town Commercial Facility
Clock Hand Shape Reflects Korean Aesthetics

Bando Construction introduces a new commercial facility brand, 'Sigan (時間)', emphasizing the poetic beauty of Korea.

Bando Construction's third commercial facility brand, Sigan, will be applied for the first time to a high-end residential-commercial complex in Janghang New Town, Goyang. It follows the commercial facility brands 'Karim Avenue' launched in 2014 and 'Papier' in 2021.

Sigan carries the meaning of time completed through the meeting of people and space (commercial facilities) with the concept of 'a place where people stay, a place to enjoy time, becoming a time-space.' It features sophisticated Korean design, including colors and the beauty of empty space that evoke comfort and calmness.

The Brand Identity (BI) of Sigan reflects the idea that simple lines representing the hour and minute hands of a clock come together to form a surface. It expresses a design that embraces empty space by incorporating the space where people meet and where the stories of their lives are created into a rectangular line in the form of manuscript paper symbolizing the flow of time.

The graphic design patterns the hour and minute hands to represent a space where various life stories are written within a special time filled with infinite joy and happiness. Using deep green as the main color and beige as the secondary color, it embodies the warmth and elegance absorbed in traditional Korean hanji paper.

While existing commercial facility brands were characterized by bold and flashy designs through collaborations with world-renowned artists, 'Sigan' emphasizes luxury and elegance through clean Korean and Hanja typography.

The 'Goyang Janghang Yubora', to be supplied this June, is a large complex located at 517-11 Janghang-dong, Ilsandong-gu, Goyang-si, Gyeonggi-do, consisting of six buildings from two basement levels to 47 floors above ground, with a total of 1,694 units of 84, 99, and 170㎡ exclusive areas. All units are medium to large-sized, situated right in front of Ilsan Lake Park, offering lake views and a pleasant residential environment.

A Bando Construction official stated, "The core value of our newly launched commercial brand ‘Sigan (時間)’ lies in the time that customers enjoy itself," adding, "In a calm and cozy space that captures the refined charm and sensibility of Korea, customers will be able to experience warm encounters and leisurely relaxation."

This content was produced with the assistance of AI translation services.