Ayoung FBC's 'Diablo' Surpasses 1 Million Bottles for 5 Consecutive Years...Standing Tall as the National Wine

1.81 million bottles sold last year... 5 consecutive years since 2019
Cumulative sales of 13 million over the past 10 years

Ayong FBC's flagship Chilean wine brand, 'Casillero Del Diablo,' announced on the 7th that it has sold over 1 million bottles for five consecutive years.

Since surpassing 1 million bottles in 2019, Diablo wine sold 1.86 million bottles in 2020, 2.48 million bottles in 2021, 2.2 million bottles in 2022, and 1.81 million bottles last year. The cumulative sales of Diablo over the past decade have exceeded 13 million bottles.

Diablo wine is the flagship brand of the global wine group 'Concha Y Toro' and is exported to over 130 countries including the United States and Europe. In Korea, it is widely recognized and sold not only in convenience stores, large supermarkets, department stores, and wine shops but also in casual dining establishments. Casillero Del Diablo, which means 'Devil’s Cellar' in Spanish, is famous for the legend that its founder, Sir Don Melchor, spread rumors that the devil appeared in the wine cellar to protect the wine from thieves who kept stealing from the underground wine storage.

Over the past decade, Diablo wine has continued various marketing activities tailored to the Korean market. In 2014, it became the first single wine product to air a TV commercial domestically, and it annually releases editions reflecting Korean culture such as the 'Dokkaebi Edition' and 'Cheongryong Edition.' Recently, based on the Mixology trend, it launched 'Diablo Devil’s Carnaval,' which sold over 50,000 bottles within a month of its release, gaining popularity.

To celebrate selling over 1 million bottles for five consecutive years, Ayong FBC is holding an event to collect stories related to Diablo wine. From the 7th through May, stories can be submitted via Ayong FBC’s official Instagram, and through a draw, various prizes including Diablo brand goods will be awarded.

This content was produced with the assistance of AI translation services.