"Our Alarm Rings" Samsung Electronics Video... Targeting iPhone?

Samsung Electronics UK Branch Posts Short Video on SNS
Mocking Apple iPhone's 'Silent Alarm' Bug

Recently, some iPhones from Apple have experienced a 'silent alarm' bug where the alarm sound does not ring, and Samsung Electronics' UK branch posted a satirical post on its official social media account mocking this issue.

On the 2nd (local time), Samsung Electronics UK (hereafter 'Samsung UK') uploaded a short video (Reels) on its official Instagram account. Along with the video, a brief caption read, "Samsung users woke up on time today." The video featured a dog wearing a hat dancing joyfully in front of an amplifier as if DJing, set to a background beat made from Samsung Galaxy smartphone alarm sounds turned into a dance track. At the top of the screen, the phrase "Rest assured our alarms GO OFF" appeared.

A short video posted on Instagram by Samsung Electronics UK branch
[Image source=Screenshot from Samsung Electronics UK branch Instagram]

This was interpreted as a jab at the recent controversy over the iPhone alarm bug. On the 30th of last month, foreign media such as The Wall Street Journal and Forbes reported that "Apple has identified and is working to fix the issue where alarms do not ring on some iPhones." Additionally, the UK’s BBC reported that recently, iPhone users have posted complaints on various social media and online communities about alarms not sounding despite being set.

Apple told BBC, "We are aware of the issue where alarm sounds do not ring on some iPhones" and "are working quickly to resolve it." However, Apple did not provide detailed explanations about the cause of the alarm bug or ways to avoid it. They also did not disclose which iPhone models were affected. BBC reported that some netizens suggested that when a sleeping iPhone user's face is directed toward the phone screen, the 'Attention Aware' feature may activate according to settings, which could mute the alarm. Regarding this, the US IT media outlet The Verge advised, "To fix this issue, check that the ringer and alert volume slider is turned on in the Sounds & Haptics section of the iPhone settings."

This content was produced with the assistance of AI translation services.