Gyeonggi Tourism Organization Signs Consecutive MOUs to Attract Taiwanese Tourists

Gyeonggi Tourism Organization signed an MOU with eight major travel agencies in Taiwan.

Attracting Taiwanese tourists to Gyeonggi Province is expected to gain momentum.

Gyeonggi Province and the Gyeonggi Tourism Organization announced that they signed a Memorandum of Understanding (MOU) over two days, from the 2nd to the 3rd, in Taiwan to establish cooperation for revitalizing tourism exchanges with eight major local travel agencies and KKDAY, the largest travel platform company.

The Gyeonggi Tourism Organization first signed MOUs with eight major Taiwanese travel agencies?Kola (可樂), Lion (雄獅), Dongnam (東南), Baiwei (百威), Obok (五福), Shinshin (新晨), Chanseong (燦星), and Heehong (喜鴻)?to develop and promote various group travel products utilizing Gyeonggi Province’s excellent tourism content.

Additionally, an MOU was signed with Taiwan’s KKDAY to strengthen promotion of the Gyeonggi tourism mobile platform linked to peak travel seasons and to develop various one-day tour products in Gyeonggi Province.

KKDAY, established in 2014, is Taiwan’s largest online travel platform company, developing and selling over 300,000 travel products across more than 90 countries and regions. It has over 9 million users monthly.

Jo Won-yong, president of the Gyeonggi Tourism Organization, stated, "Taiwan is the third largest source market for visitors to Korea. Due to its island geography, Taiwanese travelers frequently travel abroad, resulting in high demand for new tourism content. Therefore, it is a key market that leads the development of new high-value tourism products in the Chinese-speaking market and is a lucrative market that can attract both group and individual travelers."

Earlier, from the 10th to the 14th of last month, the Gyeonggi Tourism Organization invited 14 key travel agency officials and Taiwanese media representatives to conduct a familiarization tour of Gyeonggi Province’s tourism resources.

This content was produced with the assistance of AI translation services.