SPC Shake Shack to Open New Store at Dogok Tower Palace

Presenting Kim Yong-o's Ho-ding Art Before Opening

Shake Shack, a fine casual brand operated by SPC, announced on the 3rd that it will open its Dogok branch on the 1st floor of Tower Palace in Gangnam-gu, Seoul, in June.

Before the opening of the Dogok branch, Shake Shack will showcase hoarding art (artworks painted on temporary construction site barriers) installed from the start of construction until the opening. Every time Shake Shack opens a new store, it communicates with the local community through hoarding art and operates events, creating a unique culture of public art that customers can participate in.

This hoarding art, created in collaboration with illustrator Kim Yong-o, depicts a lively street in front of the Shake Shack store and the relaxed daily lives of neighboring residents enjoying Shake Shack.

To celebrate the opening of the Dogok branch, Shake Shack will hold a pre-opening event. Customers who scan the QR code attached to the hoarding and add Shake Shack’s KakaoTalk channel as a friend will receive a coffee coupon from Shake Shack. Additionally, customers who take a certification photo in front of the hoarding will be entered into a draw to win mobile gift certificates.

An SPC Shake Shack representative said, "Through the opening of the Dogok branch, we will strive to deliver Shake Shack’s taste and hospitality culture to more customers."

Meanwhile, since SPC Group launched the first Korean store in Seoul in July 2016, it currently operates a total of 26 stores.

This content was produced with the assistance of AI translation services.