Kakao Mobility Collaborates with Local Communities... Supporting Festival Security Activities and Character Promotion

Police officers from Ilsan Dongbu Police Station are patrolling using Kakao T Bike at the 2024 Goyang International Flower Expo while taking photos. /
[Photo by Kakao Mobility]

Kakao Mobility announced on the 29th that it will support patrol Kakao T Bikes at the site of the '2024 Goyang International Flower Festival' to enhance safety within the event venue and cooperate in crime prevention.

The Goyang International Flower Festival, held from the 26th of last month until the 12th of next month, is the largest flower festival in Korea. This year, the festival space has been expanded to the singing fountain at the northwest end of Ilsan Lake Park, making it the largest scale ever.

The Ilsan Dongbu Police Station expects to conduct patrols more smoothly using Kakao T Bikes and to increase initial response speed by quickly moving to every corner within the park where patrol cars have difficulty entering when 112 emergency calls occur.

In addition, Kakao Mobility is actively seeking ways to contribute to local communities by leveraging its infrastructure to cooperate with local government administration in various ways.

In Daejeon, it supports an urban marketing revitalization project. Daejeon City is promoting its brand image by nurturing the 'Kkumssi Family,' developed based on 'Kkumdori,' the mascot of the 1993 Daejeon Expo, as its representative character. Kakao Mobility plans to enhance the city's image by attaching nine types of Kkumssi Family wrapping to some Kakao T Blue taxis operating in the Daejeon area, supporting the Kkumdori taxis to become a new landmark of Daejeon City.

This is the first case nationwide where a local government and the mobility industry cooperate for urban marketing by utilizing taxi body advertising infrastructure to contribute to Daejeon City's branding activities.

Last month, Kakao Mobility participated as a sponsor in the 18th Yeongdeungpo Yeouido Spring Flower Festival held in Yeongdeungpo-gu, Seoul. Kakao Mobility provided mobile maps through the Kakao T app and installed various convenience facilities for directions within the event venue to help visitors enjoy the festival safely and comfortably amid the crowded crowds.

Ryu Geung-seon, CEO of Kakao Mobility, said, "As Korea's leading mobility platform, we are pleased to contribute to local communities by utilizing various infrastructures and services," adding, "We will strive to fulfill corporate social responsibility in more diverse fields in the future."

This content was produced with the assistance of AI translation services.