SBC and Kakao Join Hands to Revitalize Local Commercial Districts

'MOU Signing for Danggol Street and Danggol Market Project
1-on-1 Digital Education, Launch of Promotional Channels, etc.'

The Small Enterprise and Market Service (SEMAS) announced on the 16th that it signed a Memorandum of Understanding (MOU) on the 15th at the SEMAS Daejeon headquarters with Kakao and Kakao Impact for the ‘Regular Customer Street and Regular Customer Market Project to Revitalize Local Commercial Districts.’

On the 15th, the Daejeon Headquarters of the Small Enterprise and Market Service (SEMAS) took a commemorative photo after signing a business agreement with Kakao and Kakao Impact for the "Regular Market and Regular Street Project to Revitalize Local Commercial Districts." (From left) Kwon Dae-yeol, Chairman of Kakao ESG Committee; Park Seong-hyo, Director of SEMAS; Yuk Sim-na, Secretary General of Kakao Impact. [Photo by Small Enterprise and Market Service]

Through this, they agreed to cooperate on promoting the Regular Customer Street and Regular Customer Market projects, conducting digital education for small business owners using digital tutors, supporting message costs for commercial district and individual store talk channels, supporting the establishment of digital advertising, sales, and payment systems for outstanding markets, and other projects to revitalize traditional markets and shopping districts.

Since 2022, SEMAS and Kakao Impact have conducted one-on-one digital education for traditional market merchants through the Kakao Regular Customer Market project. Starting this year, a new Regular Customer Street project will be launched targeting 26 local commercial districts and shopping areas nationwide, linking the existing one-on-one digital education with the establishment of promotional channels at the commercial district level and event hosting. The Regular Customer Market project will select and promote over 100 new traditional markets this year. Among these, about five outstanding markets will receive additional support such as digital-based market revitalization events.

The Regular Customer Street and Regular Customer Market projects will officially begin on the 22nd. Kakao’s digital tutors will be dispatched to local commercial districts and traditional markets to provide online sales channel support education for small business owners. Alongside this, various online and offline events will be promoted to create and raise awareness of Regular Customer Streets and Markets linked to local characteristics. Additionally, 2,325 businesses designated as Baeknyeon Small Enterprises will be newly registered on Kakao Map to further spread awareness of Baeknyeon Stores.

Park Seong-hyo, Director of SEMAS, said, “Now, small business owners must actively utilize digital platforms in line with changing times to secure customers and sales,” adding, “Through this agreement, we will provide customized education for small business owners who face difficulties in using digital tools together with Kakao and Kakao Impact, support various marketing activities, and contribute to revitalizing local commercial districts.”

This content was produced with the assistance of AI translation services.