[One Day Ten Thousand Steps, One Day One Thousand Characters] Increasing 'Walking Challenges'... "Conveying the Value of Health"

Challenge with Ministry of Oceans and Fisheries, Korea Tourism Organization, Goyang City, and others
28 million participants joined the challenge through teamwork

As local governments, government ministries and agencies, and companies focus on the health benefits of walking, 'walking challenges' are increasing nationwide. These challenges are conducted in a way that participants can earn a certain amount of cash or make donations upon achieving target step counts such as 100,000 or 150,000 steps. The reason institutions and companies are increasing administrative and financial support for exercise is to create an environment where citizens can manage their health independently through walking.

According to Nudge Healthcare on the 12th, the total number of channels registered on Teamwork by local governments, government ministries and agencies, and companies is 343. Launched in April 2022, Teamwork is a B2B (business-to-business) and B2G (business-to-government) platform that operates health challenges targeting local residents as well as employees of companies and institutions.

They plan challenges in collaboration with various local governments and companies, including ministries and agencies such as the Ministry of Oceans and Fisheries and the Korea Tourism Organization, as well as local governments like Goyang City in Gyeonggi Province and Yeongdeungpo District in Seoul. Once a challenge is confirmed through partnership inquiries or introductions, Teamwork requests the necessary materials for channel and challenge creation from the institution or company. Based on this, the challenge is planned with rewards, introductory phrases, designs, and other elements tailored to the purpose of the challenge. After test settings, the challenge can be launched. So far, a total of 28 million users have participated in challenges.

A representative example of a local government challenge is Jincheon County in Chungbuk’s 'Ttubok Ttubok (Do Walk, Do Walk) Challenge.' Jincheon County encouraged proactive walking among local residents through the challenge. Naju City in Jeonnam conveyed the importance and value of walking exercise with the '1305 Healthy Walking Challenge,' which means '30 minutes a day, 5 days a week,' aimed at preventing obesity among citizens.

Teamwork plans to introduce various services in the future, such as a closed community function exclusively for local residents participating in local government challenges. Park Jeong-shin, CEO of Nudge Healthcare, said, "At a time when the importance of walking exercise is emerging, I am pleased that Teamwork can promote local residents’ health management and regional tourism revitalization."

This content was produced with the assistance of AI translation services.