KCC Paint 'Sup Euro', Selected as No.1 in Korea Industrial Brand Power

6 Consecutive Years as No.1 in Eco-Friendly Paint Sector

KCC announced on the 9th that its architectural water-based paint ‘Sup-euro’ has been selected as the No. 1 eco-friendly paint in the ‘2024 Korea Industry Brand Power’ by the Korea Management Association Consulting (KMAC).

‘Sup-euro,’ KCC’s flagship paint brand that has held the No. 1 position for six consecutive years, carries the meaning of transforming urban building forests into spaces that breathe healthily like natural forests.

In fact, the representative products of Sup-euro, ‘Sup-euro All-in-One’ and ‘Sup-euro Well-being,’ have not only received the highest grade HB mark certification for building materials but also obtained the environmental mark certified by the Korea Environmental Industry & Technology Institute under the Ministry of Environment.

In addition to ‘Sup-euro All-in-One’ and ‘Sup-euro Well-being,’ the Sup-euro brand offers a diverse product lineup based on excellent color realization and high functionality, and is used in interiors of schools, hospitals, factories, and homes.

Especially, ‘Sup-euro All-in-One’ is a water-based paint developed so that even beginners can easily paint. It is gaining attention as a DIY product for furniture making, remodeling, and interior decoration during the moving season. It features adhesion and anti-corrosion (rust prevention) functions that require only one coat regardless of the material such as steel, wood, or concrete, and it has no paint odor, earning favorable responses from general consumers.

It can also be used when repainting is needed due to cracking or peeling of previously applied paint. Beyond DIY use, it is widely used for children’s playground equipment, benches, various steel structures, and industrial sites, greatly contributing to the increase of KCC Sup-euro brand power.

A KCC official stated, “Since brand power is measured by customer satisfaction, being selected as No. 1 in the K-BPI this time is very meaningful as it confirms that our products and service quality have been recognized by customers and that our market position has been solidified.” He added, “We will continue to prioritize customers and strive to gain their unwavering love through continuous development of eco-friendly products and a systematic brand management system.”

This content was produced with the assistance of AI translation services.