Handon Jajogeum to Develop 'Handon Ramen' with Paldo

Son Sehee, Chairman of the Korean Pork Producers Council (left), and Kwon Seonggyun, CEO of Paldo, signed an agreement on the 1st to promote the excellence of Korean pork and expand sales channels, and are taking a commemorative photo.

The Korea Pork Producers Association signed a memorandum of understanding (MOU) with Paldo at Paldo's headquarters on the 1st to actively promote Korean pork and boost consumption. Accordingly, they plan to develop 'Korean Pork Ramen' using domestic pork and introduce menus featuring Paldo products at Korean pork certified stores, promoting partnership marketing that allows consumers to experience Korean pork in more diverse ways. In particular, the strategy aims to secure potential young customers, the future leading consumer group, through differentiated new products and new menus.

Son Sehee, chairman of the Korea Pork Producers Association, said, "Thanks to the great support from consumers, Korean pork, representing Korea's food industry, and Paldo have formed a good partnership to promote the excellence of Korean pork through various channels and expand consumption outlets." He added, "We will continue to explore sales channels for Korean pork to help struggling farms and provide consumers with the joy of enjoying Korean pork in various ways."

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