Targeting Spring Outing Crowd... Seven Eleven Offers Beer for 1000 Won

Responding to the Peak Beer Season in Time for the Outing Season

Seven Eleven is selling a can of beer for 1,000 won.

The model is looking at Budweiser beer at Seven Eleven.
[Photo by Seven Eleven]

On the 2nd, Seven Eleven announced that it will offer four cans of 'Virgemister (500mL)' for 4,000 won this month, targeting spring outing customers. At 1,000 won per can, it is about 20% cheaper than the lowest price among beers currently sold, which is 1,250 won (Filite 355mL).

Virgemister is a product exclusively sold by Seven Eleven in the industry. It is a pilsner-type product produced by the 'Damm' group, the largest beer manufacturer in Spain, featuring a unique flavor created by a slightly bitter hop aroma and rich foam. Its light and refreshing body and clean aftertaste make it a great match with various foods.

Seven Eleven is also running bundle promotions for best brand beers and daily beers. Until the 10th, six types of best imported beers including Heineken, Budweiser, Stella, and Suntory are sold in bundles at about 30% off for 8,800 won. From the 4th to the 7th, seven popular imported beers such as Pilsner Urquell, Kozel Dark, Hoegaarden, and Asahi Draft Beer Can are discounted up to 25%. Daily beers like Crush, Cass, Filite, Carlsberg, and Kelly are available at up to 33% off throughout April when purchased as bundle products.

Seven Eleven is holding the beer discount event because beer sales are expected to increase with the start of the full-fledged outing season. In fact, beer sales in April last year increased by more than 15% compared to the same period the previous month, and canned beer sales increased by 20%.

Nam Geon-woo, Senior MD of the Beverage and Alcohol Team at Seven Eleven, said, “We have prepared an unprecedented beer discount event challenging the lowest price ever to welcome the full-fledged outing season,” adding, “As more consumers seek reasonable consumption in this era of high prices, we will continue to take the lead in protecting grocery prices with good products and prices.”

This content was produced with the assistance of AI translation services.