Alibaba.com Supports Korean Companies' Overseas Exports... Launches 'Industry Leader Project'

Partner Invitation Event Held
Alibaba.com Supports Domestic Companies' Overseas Expansion
Business Consulting Provided to Project Participants
AI Smart Assistant Also Introduced

Alibaba Group, which operates the C-commerce (Chinese e-commerce) platform AliExpress, is supporting domestic companies' overseas expansion through Alibaba.com.

Alibaba.com announced on the 28th that it held a partner invitation event on the 27th and will carry out the "Korea Industry Leader Project" to support Korean companies' overseas exports. At the same time, Alibaba.com is launching an AI-based electronic export support tool called the "AI Smart Assistant."

Alibaba.com announced on the 28th that it held a partner invitation event on the 27th and launched the "Korea Industry Leader Project" to support overseas exports of Korean companies. Representatives from Alibaba.com and domestic partner companies are taking a commemorative photo.
[Photo by Alibaba]

Alibaba.com is Alibaba Group's business-to-business (B2B) platform, used by 47 million active B2B buyers in over 200 countries and regions worldwide.

The Korea Industry Leader Project, introduced by Alibaba.com for the first time, supports selected domestic companies through its own screening process to help them enter the global market.

Alibaba.com provides participating companies in the project with support for one year, including ▲long-term strategy proposals based on business goals ▲Alibaba.com lifecycle operation guidance through the Korean operations team ▲analysis of overseas opportunities by product category and special lectures by headquarters experts. Alibaba.com expects that the project will make it easier for participating Korean companies to pioneer new overseas markets.

Health functional food specialist FromBio, participating in the project for the first time, plans to enter the global B2B market by utilizing buyer matching projects and business-to-consumer (B2C) platform linkage projects. In addition to FromBio, JK Cosmetic has also been selected for Alibaba.com's Korea Industry Leader Project and is currently active.

Shim Tae-jin, CEO of FromBio, said, "At the beginning of our cooperation with Alibaba.com, we started by exploring overseas buyers in six countries, but now our goal is to identify buyers in 120 countries and secure trading channels." He added, "We are striving to expand overseas sales touchpoints and become a global brand by leveraging Alibaba.com's network."

FromBio selected for Alibaba.com 'Korea Industry Leader Project'. Marco Yang, Head of Alibaba.com Korea (left), and Taejin Shim, CEO of FromBio, are posing for a commemorative photo.
[Photo by Alibaba]

Earlier, Alibaba included in its business plan submitted to the Korean government a commitment to invest $100 million (approximately 131.6 billion KRW) to help domestic sellers with global sales. The plan also included establishing a sourcing center to discover excellent Korean products and opening a global sales channel that will serve as an export platform in June. Through this, Alibaba aims to support the global exports of 50,000 Korean small and medium-sized enterprises over three years.

Additionally, Alibaba.com introduced the AI Smart Assistant, which uses AI technology to support sellers' product sales and customer service. According to Alibaba.com, the AI Smart Assistant is intended to support the digital capabilities and trade practical experience necessary for overseas exports through Alibaba.com.

According to Alibaba.com, customers who have piloted the AI Smart Assistant reduced the response time to buyer inquiries from about 3 to 4 minutes to 20 seconds. This means that small and medium-sized enterprises, which often lack sufficient personnel, can reduce their working hours to about 1/12.

Marco Yang, Head of Alibaba.com Korea, said, "We are very pleased to lower the barriers for Korean companies to enter the global market by utilizing AI technology that not only generates various content based on vast knowledge but also crosses content areas that were previously only possible for technicians." He added, "Alibaba.com will spare no effort to support Korean companies in achieving visible business results overseas by actively supporting various industry leader projects as well as the AI Smart Assistant."

This content was produced with the assistance of AI translation services.