Galleria百 "Discover the Upcycling Cheongryong Collection"

'Surgery' Cheongryong Embroidery Design Using Dragon Motif

Galleria Department Store announced on the 28th that it will sell the Cheongryong Collection products at the luxury store 'SURGERY'. Launched in 2019, SURGERY is a domestic designer brand famous for its 'vintage remake' method, creating new style products by utilizing old clothes. The designer directly dismantles old clothes and produces them using an upcycling method, minimizing carbon emissions generated during the clothing production process.

The SURGERY Cheongryong Collection products, made to commemorate the Year of the Blue Dragon 2024, include sukajan (jackets with elaborate embroidery), hoodies, and pants. The embroidery design featuring the Blue Dragon stands out, and the product prices range from 200,000 to 490,000 KRW. The 'SURGERY X Galleria Exclusive Ball Cap,' a collaboration product from last year, will also be resold.

As an eco-friendly event with customers, an additional 8% discount is offered to customers who bring in old jeans. The collected jeans will be used as materials for SURGERY's 'Limited Line.'

A representative from Hanwha Galleria said, "Following last year, interest from MZ generation customers in domestic designers remains high this year," adding, "We will continue to strive to attract special brand pop-ups that can only be found at Galleria."

This content was produced with the assistance of AI translation services.