Volvo Korea's Double-Digit Growth Secret is the 'Family Cars XC60 and XC90'

Volvo Korea's February Sales Up 16% Year-on-Year
Popular Family Car Lineup XC60·90 Drives Growth
Uniform Safety Systems Across All Lineups
Integrated Tmap Infotainment System Standard

Volvo Cars Korea is achieving steady results in the domestic imported car market by leading with its flagship sport utility vehicles (SUVs), the XC60 and XC90. In line with its brand image emphasizing safety, Volvo has applied state-of-the-art safety packages across its entire lineup and enhanced convenience by equipping the integrated TMAP infotainment service as a standard feature.

According to the Korea Automobile Importers & Distributors Association (KAIDA) on the 26th, Volvo Korea sold 961 vehicles in the domestic market in February this year, a 16.2% increase compared to the previous year. This is a remarkable growth compared to the overall domestic imported car market sales, which decreased by 25% during the same period. Volvo was the only imported car brand to record a double-digit sales growth rate in Korea in February.

The XC60 and XC90 feature spacious interiors, advanced safety specifications, sophisticated Scandinavian design, and infotainment tailored to Korean consumers. Emphasizing its image as the “synonym for safety” brand, Volvo equipped all its lineups with the same level of cutting-edge safety features. The low-speed collision avoidance system “City Safety” is a safety system that can detect the movements of vehicles, pedestrians, bicycles, and large pets.

Additionally, an advanced driver assistance system (ADAS) safety package composed of radar, cameras, and ultrasonic sensors is installed. The vehicle autonomously prevents lane departure and detects potential collisions with oncoming vehicles in the opposite lane.

To enhance convenience for Korean consumers, Volvo also developed a Korean-style infotainment system. The “Integrated TMAP Infotainment,” developed in collaboration with TMAP Mobility, is a service that integrates TMAP navigation, the AI platform “NUGU,” and the user preference-based music platform “FLO.”

In particular, the TMAP Infotainment Service 2.0, equipped in the 2024 models, has been upgraded to become more intelligent through updates, providing advanced information and assisting safe driving. Furthermore, Volvo supports free over-the-air (OTA) software updates for 15 years and free LTE service for 5 years.

This content was produced with the assistance of AI translation services.