'ChusinSoo' Donates All Sales Proceeds... Supports Korean Youth Baseball

Shinsegae Food Holds Sponsorship Goods Delivery Ceremony
Prepared Baseballs with Last Year's 30 Million KRW Profit

Shinsegae Food, together with SSG Landers and player Choo Shin-soo, is donating all proceeds from the sales of 'Choo Shin-soo (水)' bottled water to support youth baseball players.

Shinsegae Food announced on the 24th that it held a sponsorship goods delivery ceremony for the proceeds from Choo Shin-soo water sales at the pre-event of the professional baseball opening game held on the 23rd at Incheon SSG Landers Field.

On the 23rd at Incheon SSG Landers Field, Shinsegae Food CEO Song Hyun-seok (second from the right), player Choo Shin-soo, and SSG Landers CEO Min Kyung-sam participated in a ceremony to deliver sponsored goods from the sales proceeds of the 'Choo Shin Water' bottled water.

Choo Shin-soo water is a bottled water product developed last July through a collaboration between Shinsegae Food, SSG Landers, and player Choo Shin-soo, agreeing to use all sales proceeds to nurture youth baseball. It has been sold through Shinsegae Group's distribution channels such as E-Mart, E-Mart Everyday, E-Mart24, Gmarket, and SSG.com. Shinsegae Food sold about 400,000 bottles while conducting campaigns such as the ‘CHOOllenge’ campaign, which involved filming videos of throwing the water bottle into the air and standing it upright on the ground, encouraging many baseball fans to empathize with and participate in the meaning behind Choo Shin-soo water, and uploading them on social media.

The sponsorship goods delivery ceremony was held with the attendance of Shinsegae Food CEO Song Hyun-seok, SSG Landers CEO Min Kyung-sam, player Choo Shin-soo, and six captains of middle school baseball teams from the Incheon area. At the event, 4,000 baseballs purchased with last year’s sales proceeds of 30 million KRW were delivered to six middle school baseball teams in the Incheon area. Additionally, to express the commitment to nurturing youth baseball through the sales of Choo Shin-soo water this year, 10,000 bottles of Choo Shin-soo water were provided to 10,000 spectators.

A Shinsegae Food official said, “We hope that the donation of sales proceeds from Choo Shin-soo water will expand support for youth baseball and draw social interest, contributing to the development of Korean baseball,” and added, “We ask for the active participation of baseball fans in Choo Shin-soo water, which will continue to be sold as part of the youth baseball development project in Korea.”

Meanwhile, in addition to donating the sales proceeds from ‘Choo Shin-soo water,’ Shinsegae Food is carrying out various activities to support the dreams of youth baseball players in the Incheon area, including inviting them to the SSG Landers Field skybox, delivering uniforms, and providing snacks from No Brand Burger.

This content was produced with the assistance of AI translation services.